When the subject of marketing comes up many attorneys start thinking about things like networking or blogging and they shut down.

No time for marketing.

But what if marketing took just five minutes a day? No matter how busy you are, you could find five minutes a day, couldn’t you?

C’mon, five minutes every weekday (take the weekends off) to bring in more clients?

Of course you could.

So you DO have time for marketing?

I know, it’s only five minutes, but you just went from “no time” to five minutes a day, and while the amount of time isn’t great, the change in perspective is huge.

And that’s the point. By admitting to yourself that you do have time for marketing, you are one step closer to actually doing it.

What can you do in five minutes?

More than you might think.

My post, “What can I do in the next two minutes to grow my law practice?” offers some suggestions. Things like, “Call a client to ask if he knows about your new Facebook page,” or “Send an email to a prospective new referral source.”

There are lots of marketing related activities you could do in five minutes. In fact, if all you did was call a former client and leave a voicemail message, “I was just calling to say hello and see how you’re doing,” you would be amazed at what could happen.

Yes, that’s marketing.

What’s important isn’t how long it takes, it’s that you do something every day.

What about networking? You can’t do that five minutes a day.

Actually, you can. Over the phone. Instead of calling a client, call a professional you know and see how he’s doing. Or call someone you don’t know and introduce yourself.

Blogging five minutes a day? Sure. Once you’ve got things set up, you could write one post a week–five minutes at a time.

Once you change your perspective about time, you can accomplish a lot more than you may have thought.

And once you see some results from your five minutes a day, you might find ten minutes a day.