When we were kids our moms made sure we followed the rules. We ate our peas, did our homework, studied for tests, and told them if we were going to be late for dinner. Our parents wanted to protect us and get a good start in life so they made us follow the rules. Or else.
If your mom managed your law firm, she would do the same thing.
She’d make sure you did your work, calendared every date, filed every document, and billed every client. If a client didn’t pay, she’d be on the phone, reminding them and threatening to call their mom.
No doubt, she’d also make you tidy up your office at the end of the day.
You would be more productive and profitable but nobody wants their mom telling them what to do, or telling everyone embarrassing stories about something we did when we were six.
Besides, we have administrators to do most of the things our mom would do.
The problem is, an administrator does what you tell them to do, not the other way around.
So you need self-discipline. Which is loosely defined as doing things you need to do whether you feel like doing them or not.
Self-discipline means conquering procrastination and developing consistency. Not because your mom made you but because you made yourself.
One way to develop self-discipline is to start small. If you find it difficult to do marketing 15 minutes a day, start with 5 minutes. Or one minute. Or start doing it once a week.
Develop the habit of doing it consistently, first, and go from there.
Another way to develop self-discipline is to first develop it in other areas of your life. If you are undisciplined about following your task management system, start by getting self-disciplined about reading every day or going to bed 30 minutes earlier.
Someone said, “How you do anything is how you do everything,” and if that’s true, when you develop discipline in one area of your life, it helps you become disciplined in others.
A good place to start is with physical activity. Taking a twenty-minute walk three days a week, for example, is easy to do and easy to measure. You’re either doing it or you’re not.
Walking will not only improve your health and give you more energy, it will help you to become more disciplined about doing more cerebral activities like writing, personal development, or marketing.
Walking is also good for getting ideas. Where do you think I got the idea for this post?
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