Neil Patel is a very smart, and very successful marketing guy. His blogs receive a boatload of traffic.

In a post today, he explains how he got to 100,000 visitors per month by following 7 rules for writing blog posts.

He’s an expert at SEO and social media, and I expected his rules to be oriented to those subjects. They’re not. There’s nothing technical about his rules. They are the softer side (my words) of writing blog posts to communicate with your readers.

For example, he talks about hooking your readers by framing your post properly, and writing about subjects you are passionate about. He also talks about the critical importance of headlines and building your list.

One thing he recommends that I think most lawyers intuitively understand: using data to build credibility. Citations, links, quotes from other experts, and our own opinions, backed up by our experiences, are routinely included in posts and articles by attorneys.

Often when I read Patel’s posts I come away thinking, “Okay, I don’t do that,” and “I don’t want to do that.” With this post, I was pleased to find that he and I are on the same page.

If you want to know how I handle SEO and social media, get this.