“If you build it, they will come,” may have been true of fictional baseball fields, but it’s clearly not true when it comes to web sites. More like, “if you build it and do nothing else, the only ones who will see it are the ones you send there.”

But you know what? That’s a pretty good reason to have a web site. Being able to send clients and prospects to learn all about what you can do for them is a good thing.

Not only that, your clients and prospects can send their friends and collegues to your web site, and that’s even better. I’ve said it before, you don’t have to be a social media maven to take advantage of social media. If you have the right buttons and links on your site, your visitors will promote it to their social media contacts.

But there are things you can do to get more traffic to your web site. This blog post about how to start getting traffic to a new web site can obviously be used with an existing web site:

1. Set up a listing in Google Places (et. al.) A law practice is a local business. When someone searches for an attorney with your practice area in your city, your page will be much more likely to show up in their search results.
2. Set up a content plan. Attorneys frequently object to the idea of blogging because they don’t have time to keep it up. As mentioned, you don’t have to add a lot of content to your blog or web site if you are relying on your existing network to send visitors. You certainly have time to put up a handful of good quality articles to showcase your experience. But if you want the search engines to send you more visits, regularly updating your content is something you should do. Add something once a week, if possible. It’s not as challenging as you might think.
3. Get some links. The author suggests asking for links from associations or groups you belong to because incoming links “tell” the search engines that you have some content others should read. If you represent businesses, ask your clients to post a link from their site to yours. You can do the same to theirs.
4. Set up Google Analytics. The more you know about where your traffic is coming from and what key words your visitors are using to find you, the more you can “tune” your site to get more of the same.
5. Mobile enhance your web site. Many people use their mobile devices to find businesses today. If your site isn’t easy to view and navigate on a mobile device, you may be losing traffic and clients. I’m currently updating my blog and this is one thing I’ve been itching to take care of. It was as simple as installing a free plug-in.

If you have a new web site or want to bring more traffic to your existing site, these are five good ways to do that. If you don’t have a web site, as a friend of mine frequently asks, “how’s that working out for you?”