Why are some attorneys earning seven figures and others are just scraping by?

Are they smarter and harder working than the rest? Do they have better connections? Are they just lucky?

I’ll bet you think I’m going to say million dollar attorneys are better at marketing and promoting themselves than average earning attorneys.

But that’s not always true.

Sometimes, they really are just lucky. Or smarter. They often do have better connections.

Sometimes, those million dollar babies are more attractive. Better looking, whiter teeth, the whole shebang. Sometimes, they’re more attractive on the inside. People want to be around them, hire them, help them.

And sometimes, they’re crooked. They lie, cheat, and steal their way to the top. And then they go into politics.

Anyway, some attorneys earn big money and don’t know the first thing about marketing. They never needed to and they never will.

God bless ’em.

Now, what about the rest of us?

Most attorneys work hard and do good work for their clients. But that’s not enough to build a big practice anymore. It’s too unpredictable, and too slow. We can’t wait for things to happen, we have to make them happen.

Yep. Marketing. Getting our story told to more people. Sharing information with prospective clients so they know about the law and their options and can make better decisions. And treating people right so they want to hire us again and tell everyone they know about our greatness.

Marketing isn’t easy. You have to work at it every day. Not all day, but every day. Talk to someone. Write something. Read something. Do something.

Yeah, I’d rather be lucky. And better looking.

Maybe in my next life.

Marketing isn’t easy, but it is simple. Follow these instructions.