We’re told to focus on the process, not the results, that if we continue doing the work, the results will take care of themselves. And that’s true. The more you do, the better you get, and, over time, your results compound and you grow.
But like any journey, it makes sense to stop and assess your progress along the way.
Check your numbers. Count the beans. See what you have so that you’ll know what’s working–and what isn’t.
Once a month or so, take inventory. Record your numbers:
- New cases
- New subscribers
- Referrals from clients
- Referrals from professional contacts
- Leads/calls/inquiries
- Percentage of leads closed
- Consultations
- Testimonials/positive reviews
Ask yourself what’s working and what needs to be improved.
Also track the activities that generated those numbers:
- Blog posts/articles/videos/podcasts published
- Seminars/live presentations
- Guest appearances/interviews
- Networking events attended
- Ad spend/letters mailed
- Conversion ratios
- Etc.
Ask yourself what’s working and what needs to be improved.
Also take inventory of the people in your professional life:
- Calls/emails to clients/former clients
- Calls/emails to professional contacts
- Calls/emails to prospective referral sources/bloggers, etc.
- Follow-ups with prospective clients
- Etc.
Don’t overcomplicate your marketing. But don’t ignore the numbers.
Track what you did this month, so next month you can do more of what’s working and less of what isn’t.
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