What is the best way to drive the growth of your law practice? To answer that question, you must first identify your most important marketing metric.

It might be the number of leads you get each week, that is, prospective clients who call your office or fill out a form on your website. It might be the number of appointments you book for a free consultation. Or the number of subscribers to your email list.

Whatever it is, once you have identified your most important metric, focus on it, track it, and take action each week to make that number grow.

Tracking your numbers is simple. If your metric is “leads,” for example, when people call you after you speak or do a presentation, ask them where they heard you. When you advertise or write articles and offer a free report, insert a code or tag to identify where those leads originated.

This allows you to not only track your leads but identify your best sources of those leads.

Record your numbers in a spreadsheet or on a form. Report your results to your partners and your accountant. Think about your numbers every day and program your subconscious mind to help you find ways to make them grow. When you read marketing information, zero in on methods that pertain to your most important metric.

You can also work on improving your “closing” skills so you sign up a higher percentage of prospective clients. That’s always a good thing to do. But if you don’t do it, or you aren’t good at it (yet), it won’t matter. As long as your most important metric is growing, your practice is growing.

The formula for growing your law practice