You are a leader. Even if you are a one-person band, you are the guiding force in your practice or career.
You should do what leaders do.
You should spend most of your time and energy focused on big picture strategies that help you achieve your goals.
Most lawyers don’t. Most lawyers spend their days doing client work and mundane tasks, not building for the future.
Leaders lead. They choose the destination, the tactics and tools, and create an atmosphere that attracts and supports others who accompany them.
Leaders focus on
- Strategic planning
- Casting vision
- Creating culture
- Building relationships
- Improving reputation
- Professional development
- Personal growth
The leader understands that the firm delivers professional services, but is also a business and must be profitable. The leader continually seeks ways to increase revenue and decrease expenses, to ensure the firm’s viability and future growth.
The leader prefers to grow the business by hiring new people, creating new marketing alliances, and expanding into new markets rather than putting in more hours.
Yes, someone has to see the clients, draft the documents, and win the cases. Sometimes the leader does that. Sometimes the leader delegates much of that to their team. Sometimes the leader delegates all of that to their team while they focus on the big picture.
As you look at this list, think about how you spend your time and ask yourself how much of it you spend doing what leaders do.