Law firm internet marketing: How one firm is doing it right

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If you want to know how to build your practice online, check out The Murthy Law Firm, which is doing it right. In an interview in the New York Times, Sheela Murthy describes what she did and how she did it.

Murthy describes her website as an online community for immigrants. It has resources for immigrants looking for information and answers to questions.

“How’s business,” she was asked. She answered,

Clients are banging down the door. They throw themselves at our feet asking us to take them on. The feeling is, “If they give this much away for free, what must it be like if you pay them?”

And that, my friends, is how it’s done.

Give people information. Give them resources. Answer their questions. Show them what to do. People are hungry for information. They’ll come looking for it, and appreciate you for providing it. And they will hire you, instead of attorneys who don’t provide this kind of information and resources.

When you visit the Murthy site, don’t feel intimidated by all of the resources you see. She’s been at this a long time. Do be inspired by what she has been able to accomplish and learn from her efforts. And make a decision to start or expand your website.

Then do it. Add something today. Add something else tomorrow or next week. Keep at it and watch your traffic and sign-ups soar.

Will clients bang down your door and throw themselves at your feet? I don’t know. But if they do, I want to see the video.

Law firm internet marketing is taught here.

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