I was reading some of the reviews for Dictamus, the dictation app I use on my iphone. Many lawyers and physicians extol its virtues, saying things like, “best on the market, ” “replaced my 0 dictation equipment,”and “I use it every single day.”

I don’t dictate to a secretary these days, but I do dictate to myself. My phone is always with me so it’s very convenient to capture notes or ideas on the fly. I also dictate entire articles, letters, and other longer documents, using Dictamus’ “insert” function to insert new thoughts into the middle of already recorded sentences. Yep, just like  the old cassette and belt dictation machines I used to use.

Anyway, I started thinking about how audio recording apps (any app will do) can be used for marketing. In addition to the obvious use of recording ideas for articles, people to call, things to do, and dictating complete articles, emails, and letters, here’s what I came up with:

1. Networking: record details after meeting new contact (where, when, what you talked about, etc.)
2. Interviews with subject matter experts for podcasts, or transcribe for written articles
3. Record audio track to add to video slide presentation
4. Practice your next presentation
5. Record consultations with prospective clients, give to them as added bonus
6. Create audio book to sell or give away for lead generation
7. Record brainstorming sessions with partners, staff
8. Record consultations with hired consultants, live trainings, teleconferences, or webinars

Do use audio recording apps (or digital recorders) for marketing in your practice? What do you do? Which apps do you use? Please add to the comments.

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