When a client leaves your office, especially after your first meeting, what do you hand them? When you’re networking or running errands, what do you give to the people you meet?

It could be anything, as long as it has your name and website on it. Your business card, a brochure, your newsletter, a copy of your book or report.

I’m all for digital, but nothing beats a tangible handout for helping people to remember you and prompting them to get more information.

Put something in their hand they can take home with them and show their spouse or partner. Give them extras they can pass out to friends. “One for you, the other in case you talk to someone who might need my help”. Plant the seed and equip them to provide referrals.

Don’t rely on your handout to do the work, however. Use it as a mechanism to get their contact information. And make sure you follow-up with them, to tell them you enjoyed meeting them, to offer additional information, and to invite them to take the next step.

Marketing is simple. It’s even simpler when you have something to hand out.

The perfect handout