You’ve heard me say it many times before:
Do something marketing-related every day. Make a few calls. Send a few emails. Write a blog post. Jot down some ideas. You can make significant progress with just 15 minutes a day of effort because of the compound effect of doing something every day.
To build your practice more quickly, you should compress time and leverage your effort. You compress time by
- Doing things faster,
- Doing things more often, and
- Doing things in bigger chunks.
You do things faster by getting better at them. That comes from experience and from learning (new techniques, shortcuts, different methods).
Doing things more often means doing something three times a day instead of once. Or every day instead of every other day.
Doing things in bigger chunks means instead of doing something for 15 minutes, you do it for two hours or an entire day. You will get further ahead by compressing several weeks of activities into a single day because the bigger chunk of time allows you to create momentum.
You will also grow more quickly by leveraging your effort. That means getting more results out of the same activities.
An example of leverage would be networking with potential referral sources instead of prospective clients. By attending the Kiwanis Club dinner, you may make friends with someone who needs your services, and that’s good. A more leveraged result would be making friends with the president of the Kiwanis Club, who knows everyone in that chapter and five others.
Another example would be doing things that have a “long tail,” i.e., writing an article that will reside on your web site indefinitely, continually pulling in leads and new business. If you’re going to spend an hour writing something, write something that will produce a residual “income”.
A third example of leverage is re-purposing your content. You do a presentation. Now, take that presentation and turn it into five blog posts, three videos, and an ebook. Don’t settle for a one time presentation to 50 people when you can re-purpose your content and get it in front of 5,000.
A fourth example of leverage is re-distributing your content. You take your report and send it to everyone on your list. You put it in your new client kit. You put it on a download page and link to it on your web site. You give print copies to your referral sources and ask them to put them in their waiting rooms. You email a pdf to your clients and ask them to forward your email to their friends and family.
You’ve heard the expression, “working smarter”? Now you know what it means.
For more ways to compress time and leverage effort, get this.
