Earn More. Work Less.
This is another extremely well done video that instructs while it entertains. I am not an early adopter for most new ideas, especially in the social media world, but I think I need to spend some time getting my “Plus” on.
[mc src=”http://www.youtube.com/watch?feature=player_embedded&v=hC_M6PzXS9g” type=”youtube”]What is Google Plus and do I need it?[/mc]
Kevin O’Keefe commented today about an article in the ABA Journal suggesting that social media for lawyers is dangerous. As proof, the article cites bone-headed lawyer moves such as blogging about a Judge and calling her “a witch,” “mentally unfit,” and “unfit for her position”; an assistant public defender revealing confidential information about cases she was working on online; and, ex parte communication via Facebook between a judge and an attorney appearing before him.
For attorneys like this, yes, social media is dangerous. But so is the Postal Service, fax machines, email, and courtroom hallways. Lawyers with poor ethical grounding or loose lips are a danger anywhere they are allowed to speak.
It’s true that social media gives lawyers even more ways to show their ignorance or lack of discretion. But that doesn’t mean we need new rules restricting its use. So says Mr. O’Keefe and I agree, as I’ve written before.
In fact, couldn’t we make the case that what’s really dangerous is the idea of restricting social media? Aside from it being an assault on freedom of speech, it would be an assault on the use of common sense. Putting extraordinary limits on attorneys’ use of social media might give readers a false sense of trust in what they read online. I don’t know about you but I don’t want to live in a world where people think, “I saw it on Facebook so it must be true.”
When one of your clients has a friend or business contact who needs a lawyer, they’ll hand their friend your business card (we hope) and say, “Here, call my lawyer”.
Notice they don’t say, “Here, call my law firm.”
Your clients have a relationship with you, not your firm. Even if you are a partner, your brand is “you” and “you” is what you should be promoting.
If permitted, you should have your own web site or blog, your own social media accounts, your own domain name, and your own email account (you@yourdomain.com).
If all you do is promote and brand your firm, what happens if you leave the firm or the firm disbands?
Your brand is valuable. It should be protected, nurtured, and grown.
(Note, the above photo is a business card from lawyer James Rains, circa 1857. It says, “Will practice in any of the Courts, and attend promptly to the collection of claims.” It looks like he was a partner in the firm of “Kernan & Rains,” yet the card promotes Mr. Rains.)
One of the best ways to get more repeat business and referrals is to stay in touch with your clients and other contacts and one of the best ways to do that is via email. But whether you email individually or to a list of newsletter subscribers, your efforts can backfire if you make some simple, but all too common mistakes:
Have you made any of these mistakes? Are there any that you’ve seen your colleagues make that aren’t on this list?
I don’t know a single attorney who wants to work more. Oh they want more work, they just don’t want to work longer hours.
Unfortunately, we have been trained to believe in an absolute correlation between our income and the amount of work we do, but that correlation simply does not exist.
As a young lawyer starting my career, I had very little work and an income to match. When I finally learned marketing and starting bringing in more clients, naturally, my income and work hours increased. Eventually, I had lots of clients and incredibly long hours, obviously proving there is a correlation, right? Well, that depends.
I realized that I wasn’t happy working so much but I wasn’t willing to cut back my schedule if it meant cutting back my income. I struggled with this for a long time and, thankfully, I figured out how to do it. I was able to significantly reduce my work week without reducing my income. In fact, when I got things fully underway, my income took a dramatic leap.
There were a few things I did to make that happen. One of those was to get comfortable with delegating.
Attorneys are famously bad at delegating. There are a number of reasons, ranging from fear that the person to whom the work is delegated will screw up, to ego, the notion that, “nobody can do it as well as I can.” I had a little bit of both going on in my head; it took some effort to come to terms with these beliefs, but I did.
On the “screw up” issue, I realized that I would still be supervising my employees, I was the failsafe. I also realized that happiness (or a successful law practice) doesn’t require the complete absence of risk. Risk can be managed. That’s why God created “E & O” policies, after all.
As for the idea that I was the best one for the job, I simply had to accept the premise that if I was ever going to have relief from eighty hour weeks, “good enough” would have to be good enough.
Once I crossed the threshold of acceptance,  I began to see that there were many functions in our office I could let go of and, in fact, there were many functions where I really wasn’t the best person for the job. Once I started the process of handing over responsibilities to others and saw that the sky did not fall and, in fact, good things were happening, I embarked on a quest to delegate as much as possible. Eventually, my philosophy was to only do that which only I could do, and this was a major turning point in my career.
If you are overworked because of reluctance to delegate (or delegate as much as possible), I urge you to do as I did. Change your philosophy and learn some techniques. Your kids will be glad you did.
Last week, I joined the chorus of attorneys who strongly object to the ABA’s proposal to promulgate new rules regulating what attorneys can do on the Internet to market their services.
This weekend, I saw a video of a TV commercial by Florida divorce attorney, Steven D. Miller and thought I might have been hasty. The video, which someone put on YouTube with the caption, “Tackiest Lawyer Ad. . .Ever,” is a prime example of why the ABA is considering new rules. Watch and you’ll see why.
[mc src=”http://www.youtube.com/watch?v=y1Qk6QPzuIc” type=”youtube”]Tackiest Lawyer Ad Ever[/mc]
Wait. It gets better.
The web site for Mr. Miller’s practice is. . . (are you sitting down?). . . “DivorceDeli.com“. Yep, you can look at their menu, call or click, and order your divorce. “Would you like pickles with your restraining order?”
I’m pretty open minded but let’s face it, this commercial and the entire “deli” concept is in very bad taste. It reflects poorly on all lawyers. One subscriber to this blog wrote to say he was against lawyer advertising of any kind because of the negative impression lawyers’ TV commercials have on juries and this has to be “Exhibit A”. But as ugly as this is, I still don’t want (or think we need) more rules.
I don’t want to legislate taste. I don’t want to outlaw embarrassing behavior. I don’t want to be told what I can and cannot do. And, unless it is the only way to prevent serious, irreparable harm, I don’t want to tell anyone else what to do.
Mr. Miller obviously does what he does because it’s working for him. God bless him. He’s serving a segment of society that might otherwise be denied access to the legal system because of their lack of funds (or good taste). I disagree with his approach but I must defend his right to do what he does without interference from the ABA or anyone else.
So, whether you laughed at this video and web site or recoiled in disgust, I hope you’re with me. If you agree that despite examples like these, we don’t need or want additional regulations, please tell the ABA.
Comments should be sent to: Natalia Vera, Senior Research Paralegal, Commission on Ethics 20/20 ABA Center for Professional Responsibility, 321 North Clark Street, 15th Floor, Chicago, IL 60654-7598. Phone: 312/988-5328, fax: 312/988-5280 and email:Â veran@staff.abanet.org. The comment period ends on December 15.
David S. Ward is the Hollywood writer and director of “Field of Dreams,” “The Sting,” and many other amazingly successful films. I never met the man but when I lived in Beverly Hills I would sometimes get calls from his fans, telling me how much they enjoyed “my” latest movie. I confess to having a lifelong dream of writing novels and screenplays but for years, David M. Ward has lived in the shadow of David S. Ward.
Not anymore.
Today, my dream has become reality as I am now the writer, producer and director of my first motion picture.
Last week, I found out from Larry Bodine that the ABA wants to regulate marketing on the Internet. Big Brother wants to control just about everything we do online. According to Larry, the proposal would have a chilling affect on every aspect of attorney marketing:
Tom Kane echoed Bodine’s concerns and I do too.
We have enough rules. Too many rules. Unnecessary rules. We are regulated, micro-managed, watched, and warned, by the very organization that is supposed to represent our interests. True, the ABA has no direct jurisdiction over us but they wield tremendous influence over the bar associations that do.
Enough is enough
I decided to do something about it. This film, “The Convention,” is an urgent message to all attorneys to rise up and tell the ABA, “we’re mad as hell and we’re not going to take it anymore!”
And now, I present to you, uncensored and uncut, “The Convention”:
[mc src=”http://www.youtube.com/watch?v=93lmTepypqU” type=”youtube”]The Convention: A young lawyer attends his first ABA Convention[/mc]
Okay, just having some fun but this is a very serious subject. I urge you to write to the ABA and tell them to keep their hands off. The cut off for discussion is December 15, so please voice your concerns and tell your colleagues to do the same.
This isn’t an attorney but he offers a cogent explanation of how social medial should fit into an attorney’s marketing mix. What’s that? You don’t have a mix? Oh my, you really should have a mix. . .
[mc src=”http://www.youtube.com/watch?v=zn1cspHx7DU” type=”youtube”/]
Do lawyers need a blog?
Sorry, but you didn’t miss much.
From a technological standpoint, not much has changed since I switched to the blog format. I’ve changed the color and layout and added some new plug-ins, mostly having to do with social media integration, but not much else.
My site has grown because I focused on creating content, not on the latest bells and whistles. Content creates value for visitors, allows you to demonstrate your expertise, and brings traffic from search engines and from word of mouth. And so the number of subscribers to my newsletter has grown and the number of blog subscribers has grown and I have continued to sell products and services.
Do you need a blog? If you want to get more clients online I think you do.
A blog has several advantages over a static web site. As you update your content, search engines are notified and they bring visitors. As those visitors see the solutions you provide, they may (a) take the next step toward hiring you, (b) connect with you by subscribing to your newsletter or your blog feed or commenting on your posts, or (c) tell others about you via social media.
Your blog allows prospects and referral sources to see you “in action”. Your content is not just puffery about how great you are it is an exemplar of your abilities. As visitors become familiar with your style and hear your “voice,” as they get to know and trust you, your preeminence grows, your traffic grows, and your client base grows.
You can set up a blog yourself  in about an hour. WordPress makes is easy. There are many free and inexpensive “getting stated” videos available and you can hire people inexpensively to do it for you. Contact me if you would like some referrals.
Once you have your own blog, you control it; you don’t have to wait for tech support to do updates for you, you can do them yourself. It’s as quick and simple as using a web browser. And, other than paying for hosting (under $10/month), it’s free.
What about content–do you have enough to say? Trust me, you have enough. There is an endless amount of material you can supply. Everything from posts about the law and procedure in your practice areas, success stories you helped created, general business (or consumer) advice, guest posts from experts (referral sources) in allied fields, and much more. A post can be as short as a few paragraphs and as simple as you commenting on something you found on another web site or blog or in the news. And you can outsource content creation, too.
A blog may seem to be a big commitment but think of it as the front door to your online office. You won’t be there 24/7 but your presence will be. If you write an offline newsletter, publish articles, or do any public speaking or networking, you are already doing the things that are done online through a blog.
If you have a web site, you have something you can point to and that’s good. But you have to do the pointing. If you want free traffic, you need a blog.