Of course they do.

They may not know that your web site is a blog or that what you wrote is a blog post. They may not know what RSS is or care about Google Reader’s impending demise. But when they have questions, they go searching for answers and when they find your blog post via Uncle Google or Auntie Facebook, they read it. If you answer their question, they’ll go read more of your content and about what you have to offer.

When they’re ready, they’ll call.

Prospective clients have questions. About their rights, about the law, about their options. They know how to use a search engine to find restaurant reviews and oil change coupons and movie times and they know how to use it to find answers to legal questions.

Give them something to find.

Answer their questions. Tell them about the law and their options. Tell them about other people like them who had the same problem and how it got resolved. You know what they want to know. What do prospects and new clients ask you when you speak to them? Write about that.

It’s true, they may never before had any interest in reading anything you wrote, and they may never again. But when they have a legal problem and they want a solution, they will read everything you have to say on the subject.

So yes, prospective clients read blogs. So do your existing clients, former clients, and others who may not need your services but know people who do. So if you don’t have a blog, now you know why you need one. And if you do, you know why you need to keep writing.

Marketing for attorneys made simple: Click here.