Last month, I shared a quote from Albert Schweitzer, who said: “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.”

“Actually, science says he’s right,” I said. “By mapping the brain to identify dopamine production they found that pleasure results in greater productivity.

I reasoned that, “When you feel good about what you’re doing, you give it more energy. You work harder and get better results.”

How it works might be open to debate. But I’m convinced that it works.

Another attorney who would tell you the same is my friend, Steve Emmert, who shared something I’d like to pass along to you:

Thanks for this note, my brother. It reminded me of something I reasoned out many years ago, before I decided to specialize in what I love doing.

I perceive that there are four kinds of jobs. Type A is one that pays you well, and you love doing it. That’s ideal. Type B makes you happy even though you aren’t getting rich. Type C doesn’t make you happy, but it makes you plenty of income. And Type D makes you neither happy nor wealthy, but it’s the best job you can get.

Many years ago – you know the story, because you told it – I knew I wasn’t happy in what I was doing. A quick check of my bank balance told me that I wasn’t starving, but I was nowhere near rich. That meant that, by default, I had a Type D job. I decided to transition to Type B, and spent plenty of time planning, then building, and then growing it. Guess what? I missed my target. I wound with a Type A career, by accident. Who knew? I mean besides Albert Schweitzer.

When he said I told his story, he was referring to the book I published based on the interview we did, wherein he shared many other pearls of marketing and practice-building wisdom.

It’s a good read, no matter what your practice area. It might be just what you need to create a Type A practice.

Read it free on Kindle Unlimited