When someone visits your website for the first time, statistics tell us they’ll probably click on and read your “About” page. What they see, or don’t see, often determines whether they stay on your site, or leave and never return.

That’s why your About (“About me,” “About us”) page is the most important page on your site.

Visitors are looking for information about you and your firm. They want to know what do you and for whom you do it. They want to know how you can help them and get a sense for what it would be like to work with you.

They also want to know something about you, the person.

Your About page is the portal visitors take into your world, and the first step towards getting to know, like, and trust you.

Your About page doesn’t need to be brilliant. It just has to present the important information visitors want to know, in a clear and compelling way.

If you want to see what a good About page looks like, check out this blog post: 29 Best About Us & About Me Pages (+ Why They’re So Good)

Use these examples for ideas and inspiration and then create or re-create your About page.

Learn more about the elements of an effective website here