There are two ways a blog can bring you new clients. The first way is to attract prospective clients via search. Your posts get indexed, people search for the information your posts deliver, and/or for lawyers who do what you do, they come and read and contact you to get started or to get more information.

Frankly, it’s a lot of work.

You have to choose the right keywords and use other strategies to help your posts rank higher than the competition. And you have to continue to do it to stay ahead of that competition.

Do it if you have the time or hire someone to do it for you.

But you don’t have to do that. There are other ways to get traffic that don’t take a lot of time or money or expertise.

Which is why I suggest you concentrate on the other way your blog can bring you business: writing posts that visitors want to read.

Posts that help them get answers to questions they’re asking about the law and how a lawyer can help them and persuade them to choose you.

You may get fewer visitors than blogs that focus on keywords, but the visitors you get will be much more likely to see that you deliver value, and much more likely to take the next step.

Which means you don’t need to be a blog post factory. You don’t have to write 10 posts a day as I saw one “expert” recently recommend.

Write a total of 10 or 15 quality posts that answer prospective clients’ frequently asked questions and demonstrate your ability to help them, and your blog can become a client-getting factory.

Once you have this in place, you can write additional posts if you want to, or you can do other things to get more people to read your posts.

In the end, quality trumps quantity. And takes a lot less effort.

How to create a blog that makes the phone ring

An easy way to get targeted traffic to your blog sounds good, doesn’t it?  

How about if you didn’t have to do any of the writing? Even better.

No, I’m not talking about hiring writers to create your content for you. I’m talking about leveraging other people’s writing by aggregating “clips” or blurbs from other blogs in your target market. 

Blogs written by people in your client’s industry or market. Or by vendors, consultants, and other professionals who sell to or advise that market. 

Find blog posts and articles in the niche, copy the headline, the lead paragraph or two, and the link to their post. Cobble together five or ten of these into your post.

Add your own title and call it a day. 

You’re doing your readers a favor by providing them with links to content they want to consume.

You’re doing the other bloggers or professionals a favor by promoting their content and bringing them additional traffic and readers. 

And you’re doing yourself a favor by building traffic to your site from search engines and from readers who share your posts with others. 

Do you need permission? Fair use, isn’t it? Besides, who wouldn’t want you to promote their content?

You might want to let them know after the fact, however, because that could lead to more good things.

They might reciprocate and share some of your original content with their readers. They might see what you do and ask to interview you or invite you to write a guest post. They may refer you some business. 

Since you already read deeply in your target market, (you do, don’t you), you have access to a lot of content to share. So, this shouldn’t take you much extra time. 

If you do have extra time, you could add a few comments to your posts–mentioning what you liked about the original post, offering your own stories or observations, or mentioning the writer’s other articles you recommend. 

Give this a try. Write one post and see how it goes. You can then make it a regular feature or start another blog that exclusively features the best content in your niche. 

For more blog content ideas, get this