I’m good at a few things. Most things I’m just average. Better than some, not as good as others. Some things, I’m bad at but do them because they have to be done (by me) and don’t take a lot of time.

How about you? Pretty much the same story?

The thing is, somewhere we got it into our heads that we should work at getting better at everything we do. But that’s not true.

Excellence in a few things is much more important. Besides those few, our core competencies, everything else takes a back seat.

But. . . having them in our back seat matters.

Let’s take our old friend marketing for example.

It may not be your thing. You may not be good at it, you have to force yourself to do it, spend too much and accomplish too little. But at least you’re doing it.

Which means you’re getting better results than the lawyer who does no marketing.

Because what you do is more important than how you do it.

How you do things speaks to your efficiency. What you do is far more important because doing it at all contributes to your effectiveness.

Want to write a book but not sure you can? “Write two crappy pages a day,“ Tim Ferriss recommends. Want to grow your practice but don’t have enough time or skills? “15 minutes a day (doing anything marketing related)” says I.

Over time, you can accomplish a lot by writing two crappy pages a day or doing anything marketing related 15 minutes daily.

Much more than you would if you didn’t.

The converse is also true. You may be a brilliant writer or consummate marketer, but if you do no writing or marketing, you can’t expect much to happen.

Because what you do, and don’t do, is more important than how you do it (or could).

Taking massive action on a project is a great way to get it started. If you’re launching a new business, for example, you’ll be able to see if your idea has legs and is worth pursuing. You might see things you hadn’t expected and be able to correct course. And if you make a lot of progress, it can give you the confidence to continue.

If you don’t, you can move on to something else.

But we don’t always have the time to take massive action, which is why some people advocate doing a little at a time.

Do something every day, they say. Eventually, you’ll reach your goal.

The problem with this is that things usually take longer than we imagine, and if we don’t see much happening, we can get discouraged or distracted by other things.

So, what’s the best approach?

Sometimes, you should run, sometimes you should walk, and sometimes, you should do both. Run like crazy to get things going and then pace yourself.

And if you’re not sure, tiptoe and see if you want to continue.

How do you decide? Consider how much you know about the subject, what resources you have available, and how much else you have on your plate.

But that’s only part of it.

The biggest factor is how you feel about the project.

Is it something you’re excited about? Can’t stop thinking about? Is it keeping you up at night or is it something that sounds good but you’re still not sure?

Trust your gut, my friend. It got you this far and it can take you the rest of the way.

Contrary to popular advice, you don’t need to write down all of your ideas. In fact, it might be better if you don’t.

David Allen says, “Your mind is for having ideas, not holding them.” He says we should record our ideas in a “trusted system” so we don’t use conscious energy thinking about them, but we won’t “forget” them.

And we all do that, don’t we?

But there’s an argument that says we’re wasting our time.

The theory is, if you can’t remember an idea, it’s not the right idea for you. So instead of writing down your idea, forget about it. Turn it over to God or the universe or your subconscious mind.

If you never recall the idea, it probably wasn’t worth the grey matter it was written on.

The best ideas either stick with you or come back to you. In fact, when an idea is right, and the timing is right, you won’t be able to stop thinking about it.

As Victor Hugo put it, “Nothing else in the world… not all the armies… is so powerful as an idea whose time has come.”

Besides, when was the last time you checked your repository of ideas and actually used one?

It happens. But the best ideas don’t need you to find them, they find you.

You know that idea you can’t stop thinking about? Oh, you might get busy for a while and think about other things, but then suddenly, you remember it—and get excited.

Yeah, that idea. That’s the one you should run with.

Ideas come and go. But some ideas hang on. Your job is to listen. And when you can’t let go of an idea, wrap your arms around it and hold it close.

Until then, forget about it.

Writers say this a lot because they think a lot. They think about what they’re working on and how to improve it and they think about new ideas they might want to use. This is their process.

So when someone accuses them of goofing off, they might take offense. They know they are working—because they’re always working, even if they’re not putting more words on the page.

Hey lawyers, why can’t we do the same? Thinking is part of our process, too.

We don’t have to always do things people recognize as productive. We don’t have to get off our duff and call someone, write something, or review something.

We can stay on our duffs and think.

We can go for a walk or a drive, take a long bath, meditate, listen to music, or go outside and get some sun on our face, and let our brain do its thing.

No guilt. No justifying. No agenda. Just thinking.

Because thinking is working.

One suggestion, though. Make sure you have something with you to record your thoughts. You’ll want to see them again, to see what you thought and note what you thought about what you thought.

Throughout his life, Jim Rohn kept a journal. He said it wasn’t a diary, just “a place to record ideas”.

If you’ve ever had trouble keeping a journal, maybe you were asking too much of it. Maybe it would be easier and more valuable to you if you thought of it as simply a place to record ideas.

Because we both know you have a lot of them.