What you focus on is what you get

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You can’t be successful at everything. If you’re smart, you’ll make a big list of everything you’d like to do this year, narrow it down to ten things, and then choose just 3 or 4 goals or objectives to focus on this year.

That’s what Steve Jobs did with Apple.

The key to success is focus. Choose a few things and spend most of your time on those.

I have one major business goal this year. If I accomplish it, it will transform my business and I will be a happy camper. To achieve this goal, I have two big projects I’m working on. Depending on how things go, I might take on a third project, but no more. To achieve exceptional results, I must stay focused.

It’s not a lack of discipline that keeps us from achieving our goals. It’s a lack of focus.

Clarity gives us focus. If you are clear about what you want to accomplish in the next few years, you can focus on the work that will help you get there. If you are unclear about your future, your focus will be fuzzy and your efforts will be scattered and inconsistent.

Clarity gives you focus and focus gives you momentum.

So, what do you want? What are 3 or 4 goals or projects you intend to focus on this year?

You may not need 3 or 4. You may need only one. A major goal that will decidedly advance you towards your long term vision.

Perhaps that one goal is to reach a certain income level. If you achieve this, it will take care of a lot of other goals. If you increase your income enough, you don’t need a separate goal of paying off back taxes, for example.

Now, with goal in hand, you can focus on achievement. What do you need to do to accomplish this goal?

You can accomplish anything you want in life, you just can’t accomplish everything. Get clear about what you really want and focus on that. Because what you focus on is what you get.

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Need more time? What would you do with it?

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I just upgraded my modem and my download speed has literally doubled. And yes, I can tell. Everything opens faster. Pages scroll faster. Videos are smoother.

I love it when a plan comes together.

Also, the old modem was starting to go down frequently, requiring a re-set. Lately, this had been happening almost every day.

I’m on my computer most of the day and I figure that by swapping out the modem, I’m saving several minutes a day. That got me thinking about what else I might do to save more time.

What if I could consistently “find” 15 minutes a day, by cutting things out and speeding things up? Counting weekdays only, this would give me an extra 5.5 hours of month I could use for other things.

How about you? If you had an extra 5.5 hours per month, how would you use the time?

If you bill five hours a day, or the equivalent in flat fee work, you would be getting an extra billable day per month. Let’s say that’s $1500 to you. What could you do with an additional $1500 of found money?

Hire a part time employee? Buy more ads? Pay down debt? Move to a bigger office?

Perhaps you could use the time to learn a new skill. Catch up on your reading. Or go for a walk after lunch.

How about using that 15 minutes a day for marketing and bring in some new clients each month?

Hey, there’s a thought.

The point is that a few minutes a day, every day, adds up. Over time, it could lead to dramatic results.

Think about where you might find that time, starting with upgrading your technology.

Then, look for other areas where you can cut out wasted time. A different route to work, shorter meetings, learning how to type faster, upgrading your office procedures.

You say you need more time to do what you need to do? This is an easy way to get it.

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If the IRS was in charge of your marketing

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In school, we had deadlines for finishing papers and projects and being ready for exams. If it weren’t for those deadlines, many of us would never have done the work.

Today, we have more deadlines. Statutes of limitations, court dates, appointments, CLE compliance due dates, bills to pay, tax returns to file, and many more. We also have deadlines tied to our promises to other people, e.g., when the work will be done or the papers will be delivered.

Sometimes we miss a deadline and suffer the consequences, but for the most part, the system works. It works not just because we are aware of the penalties for missing deadlines but because there is a specific date reminding us that something is due.

What about all of the other things we want to do, or need to do, that don’t have a deadline? Too often, we don’t get these done. They may relate to our most important goals but because there is no deadline, no due date, they get pushed aside.

Countless studies, which I am too lazy to look up, have shown that scheduling these “open” tasks dramatically increases the odds that we will do them.

Let’s say you set a goal to increase your income this year. Part of your plan is to bring in more clients by adding one blog post or article to your site each week. The weeks are flying by, however, and you haven’t written the first article, or you wrote one or two but aren’t keeping up.

Because there is no deadline, you’re not doing the work.

It’s not that you can’t do it. If you knew that you had to get the work done by a certain date or the IRS would seize your bank accounts, you would get the work done.

So, give yourself a deadline.

Decide when you will write those articles and schedule time on your calendar specifically for that purpose. Make an appointment with yourself and tell your staff not to schedule you for anything during that time.

When Thursday at 4PM rolls around and you see on your calendar that you have an appointment to write your weekly post, you’ll be more likely to write it.

Tell yourself that you can either write it or sit at your desk and stare at the wall for 60 minutes. Your “client” (you) has paid for that time. So no Facebook or reading or anything else.

You can also impose penalties for missing your deadlines. You might authorize your accountant to automatically send $1,000 to a politician you detest if you fail to send the accountant a copy of your completed post by the due date.

You can also reward yourself for making your deadlines. For each post your write, for example, you get to watch another episode of your favorite TV show.

But while penalties and rewards can help, just having a deadline will often be enough.

Try it. Choose something you need to do and put it on your calendar. Give yourself a deadline for getting it done. I’m betting you’ll do it, but just in case, I’ll tell the IRS to keep an eye on you.

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Starting is the key to finishing

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I’m about to start a big project, a new marketing course. I’m excited about it but the immensity of it all weighs on me.

When I think about all of the work I have to do, I feel resistance. I want to do other things instead. So, I don’t think about all that I have to do. Instead, over the last several weeks, I’ve been making notes and working on my outline.

The project isn’t something I “plan” to do, I’m already doing it.

Yesterday, I talked about how you do big things by doing lots of little things. How I wrote 1009 blog posts and created an online marketing machine not by writing 1009 posts but by writing one post and then writing another. Once I wrote the first one, it was easier to write the next one.

It turns out there is a scientific basis for this, called the Zeigarnik Effect. “Just get started, because humans have an instinctive drive to finish a task once they’ve begun it.”

The Zeigarnik Effect is “a tendency to experience automatic, intrusive thoughts about a goal that one has pursued but the pursuit of which has been interrupted. … That is, if you start working toward a goal and fail to get there, thoughts about the goal will keep popping into your mind while you are doing other things, as if to remind you to get back on track to finish reaching that goal.”

Is there something you’d like to do but find yourself procrastinating? Start it. Do something, even if it’s just five minutes. If it’s something you need to write, write just one sentence.

You can write one sentence, can’t you? Do it. Write one sentence today. Tomorrow, write another sentence. Keep going, one sentence at at a time, until it becomes a habit.

But here’s the thing. Once you have started, you probably won’t stop. You’ll write more than one sentence. You’ll work longer than five minutes. This too has been confirmed scientifically. Once we begin something and realize that things aren’t as hard or intimidating as we thought they were, we tend to continue.

Go ahead and try it. Go through your list of projects, pick one you have been putting off, and do something on it (anything) for five minutes today. Or write one sentence today.

Because starting is the key to finishing.

Need ideas for blog posts or newsletter article? This will help

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You get a lot done by consistently doing a little

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I just passed the 1000 blog post milestone. 1009 to be exact. That’s 1009 ways someone could find my blog through search engines. 1009 snippets of my wisdom that could convince a visitor to follow me. 1009 pages someone might share with their connections or link to from their blog.

It’s a body of work that brings prospective clients to my virtual door and convinces them to do business with me.

Sound good? Sure. And daunting. If you had told me a few years ago that I would write 1009 posts, I would have thought you were crazy. And yet here I am.

How do you write 1009 posts? You don’t. You write one post, and then you write another.

You get a lot done by consistently doing a little.

That’s why I say you can successfully market your practice in as little as 15 minutes a day. It’s not how much you do today necessarily, it’s what you do in the aggregate over time.

If you have some big projects you’re thinking about tackling, don’t let their immensity put you off. Any project, no matter how big, can be broken down into bite size pieces. Isn’t that how we eat an elephant?

Also, the more you do something, the better you get at it. I’d like to think I write better today than I did a few years ago. I’m also faster. I can knock out a blog post or email in just a few minutes.

What do you want to accomplish this year? Okay, hit the deck and give me 15 (minutes).

Do you know the formula for marketing your law practice? Here it is

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Don’t break the chain

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You know a lawyer whose practice is rocking. More business than she can handle, lots of money, busy as all hell. Three years ago, she had just opened her doors. No clients, tiny office, nothing happening.

How did she get from a standing start to where she is today?

Many factors could have contributed to her growth, including talent, connections, hard work, and luck. But one factor may be more important than you might think.

Momentum.

When she started her practice, she did some things to bring in business, and then she kept doing them. She got better at them, and did them faster. She got progressively bigger results. Those results compounded and she continued to grow, until her practice reached the tipping point and became the juggernaut it is today.

Momentum is a critical factor in anything we do. Creating it is the hardest part of anything we do.

It’s like pushing a car from a dead stop. It takes a lot of effort to overcome inertia, but once the car starts rolling, it gets easier, and then easier still, until you have to do little more than lean on it to keep it going.

Alrighty then, how do we create momentum?

We do it with consistency.

Whatever it is you need to do, you do it regularly. You don’t “do” some marketing this week and pick it up again in six months. You do a little bit every day or every week.

You get better at it. It becomes easier. You do it faster and get better results.

Your results affect other areas of your life. If you build momentum with an exercise program, you get more energy to do other things. You might finally be able to read that book you’ve been wanting to read, or start that new website project.

When you write a blog post or newsletter article each week, you become a better writer, of course, but you may also become a better speaker. You may get better at networking, too, as you reach out to other professionals to invite them to do a guest post for you and as they do the same for you.

When Jerry Seinfeld was starting out, he promised himself that he would write one new joke every day. Every day he did it, he made a mark on his calendar. As the marks piled up, he kept going because he didn’t want to “break the chain”.

In any area you want to improve, find something you can do and do it. Walk for ten minutes three times a week. Write two paragraphs every morning. Invite one professional to lunch every week.

Get started and don’t break the chain. Consistency breeds momentum, and momentum breeds results.

If you need a marketing plan that really works, get this. 

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Wrestling out of your weight class

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In high school, I joined the wrestling team. I thought it looked like something I could do. Okay, I thought I could meet some cheerleaders. Turns out, the wrestling team didn’t have any.

Anyway, the coach told me that with my height and frame, I should be in a certain weight class and suggested I drop some weight before the weigh-in which was two weeks away.

Off I went, running, lifting weights, dieting, and drinking gallons of water, determined to get down to the lower weight class.

I missed it by two pounds.

There I was, forced to wrestle bigger guys, exhausted by my efforts to lose weight, and not particularly good at wrestling.

I lost every match.

Turns out wrestling wasn’t my thing. And I’m fine with that. I found other things I was good at and enjoyed.

Author Richard Koch, in one of my favorite books, The 80/20 Principle, says

Everyone can achieve something significant. The key is not effort, but finding the right thing to achieve. You are hugely more productive at some things than at others, but dilute the effectiveness of this by doing too many things where your comparative skill is nowhere near as good.

High school is a place to try things. I’m glad I tried wrestling, and I’m glad I found out it wasn’t for me.

In college, you try more things, and find your career path, or at least a place to start.

In law school, and your first legal jobs, you narrow things down further. You find the practice areas that appeal to you, and the ones that don’t.

When you start your own practice, you learn more about what you’re good at. Or you find out that practicing law isn’t for you and you move onto something else.

If you’re lucky, you find your “thing” early in life. You find what you love and do best and eliminate the rest.

But the quest doesn’t end with the choice of careers. You try different partners, employees, and office locations. You try different niche markets, and different marketing techniques, continually searching for things where you are “hugely more productive”.

If you get it right, you are happy and successful. Things click for you because you’ve found the right path. If not, you keep looking.

I’m glad I found the right path. Because God knows, at my age, I would not look good in tights.

Are you ready to take a Quantum Leap in your law practice? Here’s how.

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The perfect time management system

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If you ever find yourself emotionally caught up in the need to get organized, if you continually try new techniques or apps only to abandon them in favor of something else, if you are on a never ending quest to find the perfect time management system, stop.

Just stop.

The perfect time management system doesn’t exist.

There are many productive, happy people in the world who use almost no system at all.

The have a calendar. They make a list of what they need to do for the day. They have files they can turn to when they need something. And. . . that’s about it.

The don’t make elaborate lists, with tags and contexts for every task. A post it note is usually enough.

They don’t obsess over goal setting. They might not set any goals at all.

But their system works. They don’t forget things. And they never worry about having too much to do.

Their system works because they trust their subconscious mind. They know that it knows what’s important and will tell them what to do next.

Don’t hate on them. Learn from them. They’re right, you know. Your subconscious mind knows what you need to do.

I know, you’re life is complicated and you need more. You can still use your favorite tools and techniques. Just don’t obsess over them, or spend so much time tweaking them that you don’t have time for anything else.

The new year is almost upon us. That’s a good time to re-think your system. Get rid of things that aren’t serving you and simplify everything else.

You might want to mentally start over. Pretend you have no system. One by one, add back things that work.

No system is right for everyone. Find the one that works for you.

What me worry? Nah, I use Evernote to organize everything.

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NaturalReader Text to Speech Software for Proofreading and More

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Yesterday, I whined about how there are too many apps and not enough time to try them all. I said that we don’t need more than a few apps and tools to do our work. Sometimes, you stumble across a new category of app that is truly useful and worth examining. Sure enough, this happened to me last night.

I was reading a book about writing. The author said he uses text-to-speech software for proofreading. He says it allows him to hear what he has written the way his reader will hear it, so he can correct errors in punctuation, find doubled words, and improve the flow of his writing. He recommended the NaturalReader text to speech app, so I downloaded it and I’m giving it a spin.

I’m using the free version and so far I’m impressed. The voices are surprisingly natural sounding. The paid versions allow you to install even more natural sounding voices, we are told, and edit the pronunciation of words, which would be handy for legal and medical professionals.

You can also use Natural Reader as a productivity tool. Add articles, emails, pdfs, or anything else you need to read and listen to them while you do something else. You can convert audio files to mp3 (paid version) and listen on your smart phone or other devices. Paid versions have other features I haven’t had time to explore.

I’m proof reading a book I’ve just finished. I pasted in a passage and listened to what I wrote and adjusted the playback speed to -1. It’s allowed me to catch a number of errors. I pasted in the first draft of this post and the app let me hear that I had a doubled word.

I’ve tried several text-to-speech apps on my iPhone and found that generally, the voices aren’t natural sounding and get in the way of listening. I’ve also found them a bit clunky to use. I was expecting Natural Reader to be much the same, but I was pleasantly surprised.

I know there are many other text-to-speech options available, but this one is definitely worth a try. It’s available for PC and Mac and there’s an online version as well. I’ve found that the voices sound more natural on my PC than the online version, however, so try the free download before you make up your mind.

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Keeping it simple

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Look at your phone. How many apps do you have? Now, look at your hard drive and answer the same question.

If you’re like most people, you have many more apps and programs (and tools in your garage) than you use. It’s unlikely that you’ll ever use them, or if you used them once, use them again.

But we can’t help ourselves. We like new. New apps, new techniques, new ideas. Even if we never use them, and even if what we’re already using works just fine.

There’s nothing wrong with looking. I do it, too. But I don’t spend a lot of time on it because what’s new today is often gone tomorrow. I’ll wait until others have vetted the app or the process and recommended it. Then I’ll look. Maybe. I might be too busy using what I’ve already got and getting some work done.

Anyway, the point is that simple is better. A few apps. A few tools. A few techniques. If you’re not keeping it simple, the odds are you’re not getting things done.

Take marketing for example. If it’s not simple, the odds are you won’t do it. True or true?

According to the 80/20 rule, “a minority of causes, inputs, or effort usually lead to a majority of the results, outputs, or rewards”. Figure out which inputs (efforts, tools, apps, techniques) are producing most of your results and do those. Don’t worry about (most of) the rest.

For a SIMPLE marketing plan that really works, get this

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