What’s your DMO?

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Many people use the last few days of the year to plan their next year. If you’re among them, one thing you might want to do is create (or update) your DMO.

Your “Daily Method of Operation” is a list of essential recurring tasks, and a process for handling other things that comes your way. Your DMO helps you make progress on your top priorities and minimize distractions and omissions.

Your DMO might include a list of tasks you want to do every day or on certain days of the week, and lay out the order in which you will do them.

It might include a list of tasks for starting your day and another list delineating how you will end it.

At the start of the year, you can only lay out general plans about how you will use your time–the “big rocks” of your day. One of these should be scheduling time to look at your calendar and list of projects so you can plan the bulk of your day.

One thing you’ll discover is that no matter what your DMO includes today it will surely change tomorrow.

And that’s okay.

Because the value of planning your DMO–or anything else–isn’t in the plan, it’s in the planning.

The Attorney Marketing Formula includes a simple but effective marketing plan

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How’s that ‘weekly review’ thing going?

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No matter what kind of productivity system we use, we can all agree that some kind of weekly review is a good idea.

Examining what we’ve done recently and planning out what to do next just makes sense. A well-planned life is a well-lived life, or something like that.

But. . . it’s so easy to fall off the wagon. (Ask me how I know.)

If you’re thinking about re-starting your weekly review, or cleaning up a list that has become unwieldy, I have a few ideas that might help.

  • If it’s been awhile since you did a weekly review, if you routinely ignore the appointment in your calendar, scheduling a different day and time for your review might help you jump start a new habit.
  • If this is your first day back, don’t try to do everything at once. Limit yourself to reviewing a segment of your list, e.g., current projects, “this week” or “this month,” or limit yourself to a 10-minute perusal to get your feet wet. Easy to start, easy to continue.
  • Consider setting up two new tags or labels: “Defer to do” and “Defer to review”. This will allow you to move tasks and ideas out of sight (for now), giving you more visual space and mental clarity to deal with more important or immediate tasks.
  • If your someday/maybe list is massive, give yourself permission to aggressively delete items. If that makes you nervous, move them to a “probably never” list, and tell yourself you will “probably never” look at that list.
  • If things are totally out of control and you dread getting started, consider the nuclear option: set up a new inbox, move your entire list into it, and start from scratch.
  • Another idea: choose a new app or system and re-enter everything manually. It makes you re-consider what’s important and helps you create a more manageable list.
  • Once you’re back on the wagon and your lists are in decent shape, consider adding a brief “daily review” to your schedule. A few minutes at the end of the day can help you keep your lists tidy and reduce the amount of time needed for your weekly review.

If you use Evernote for your lists, my book can help you get organized

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Does your life need more white space?

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A writer was describing her quest to simplify her hectic life, to reduce her stress and manage her energy. She wanted more quiet time, time to reflect and recharge.

She said, “My life needed white space,” and I immediately understood what she meant.

Most of us are ridiculously busy. We run from appointment to appointment, from task to task.

Our plates are full and yet we continually look for more to heap on them.

We may break for lunch but we often work through it. After work we have errands and chores. Family time? Me time? We never have enough.

And the next day we do it all again.

No wonder we’re exhausted. No wonder we’re stressed.

We’re building these great lives but are we enjoying the lives we’re building?

The solution isn’t all that difficult. We don’t need to radically change our lives. All we need to do is put some space between the different parts of it.

Take a few minutes between appointments. Remove the clutter from your desktop. Work on one file at a time.

Do something unplanned. Make your next project something that feels good instead of whatever’s next on the list.

From time to time, come in to the office a little later or go home a little earlier. Take a long lunch. Go window shopping, go to the ocean, go for a walk.

Take more vacations. Stay a few days longer. Or take a stay-cation and pamper yourself.

And prepare yourself for the days ahead when you might feel pressured or overwhelmed or find yourself falling behind. Make an agreement with yourself that when that happens, you won’t fret or give in to the pressure.

You won’t work harder. You’ll take a break.

You’ll rest and recharge and reflect, even for a few hours or a few days, because that might be all you need.

And because knowing you can do that, in advance, might provide enough white space in your life that you’ll never have to.

Billing is stressful for many lawyers. This will help

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Multi-tasking for the win

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“What’s your best productivity hack?” That’s the question posed to a group of busy executives whose answers were reported in an article I just scanned. (That’s one of my hacks: scan more, read less).

Anyway, a surprising number mentioned a specific type of multi-tasking they do. Several of the respondents use their driving time to make calls.

It lets them use what would otherwise be downtime to get some (billable) work done.

That surprised me because everyone “knows” multi-tasking doesn’t work. You can’t effectively do two things at once.

Yes, but there are exceptions and for some people, talking and driving is one of them.

But not for me.

When I’m driving, I find it difficult to give someone on the phone my full attention. I’m sure I sound distracted because, frankly, I am.

Probably why some states want to outlaw it.

There are other ways to use drive time (or commute time). You can do some dictation, listen to podcasts, rehearse a presentation, or record notes about your current case or project.

I’ve done all of the above, in the car and on my walks. Much easier when it’s just you.

Generally, though, I get my best work done when I concentrate on one thing at a time.

But, there is an exception here, too.

I often do some of my best thinking in the car. I reason my way through problems, brainstorm ideas, and flesh out “the next step” in whatever I’m working on.

But I won’t call anyone to discuss it until I get home.

When you’re ready to take a quantum leap in your practice, click here

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You don’t need a bigger plate

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You know you will always have “too much” to do, don’t you? You’ll never get it all done, no matter how hard you try.

So stopping trying so hard. And don’t worry about what you don’t get done, as long as you’re getting the most important things done.

Instead of getting a bigger plate (so you can work harder), if you’re busier than all hell, figure out what to take off your plate.

Make room to do more of the important things you’re doing now or to do things you want to do but “haven’t had the time.”

Yes?

How do you decide what to take off your plate?

The logical way, the way most people do it, is to use a cost/benefit analysis.

Examine everything, note the amount of time and money and other resources you’ll need to devote to it, and compare that to the potential return.

It’s math. Do this thing, pay this price, earn this amount.

Go over the numbers with your staff or your accountant or your business coach, if that will help, and make a decision.

Ah, but sometimes the numbers don’t add up.

You don’t how much time or effort something is really going to take. Or you can’t project ROI because there are too many variables.

What do you do then?

Forget the numbers and trust your gut.

Your gut may give you the same answer your accountant gave you but it might surprise you.

If you’re really listening to your gut (and not the voice of what you think you’re “supposed to” do), your gut will lead you to what’s best for you.

Things that give you a bigger return than you could imagine or open up new opportunities you didn’t know were there.

Your gut will never fail you. But you might not know that so that’s why you have to TRUST your gut.

So, that’s it. Make decisions based on logic or intuition.

You can use either one, or both.

But a note of caution. If you use logic and it tells you to get a bigger plate, don’t listen.

Because you don’t need a bigger plate.

Make room to do bigger things

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It’s called ‘maybe’ for a reason

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I love hearing how other people structure and use their lists. When I find an idea I like, I try it and see if it works for me. Sometimes, they are a keeper. Sometimes, they don’t work for me and out they go.

And then there are ideas that are DOA.

I read one of these this morning. The author of the article said that he takes the tasks on his ‘someday/maybe’ list and either puts them on his calendar or deletes them.

He says this eliminates a lengthy weekly review of all of the tasks on that list.

I have three issues with this:

Issue no. one: Tasks on my someday/maybe list are merely ideas. I have zero commitment to them. I may do them, someday, but the odds are that I won’t. Why should I schedule anything I probably won’t do?

Issue no. two: When the scheduled date for the task arrives, if the author can’t or doesn’t want to do it, he re-schedules it (or deletes it). Since I don’t see the value in scheduling someday/maybe tasks to begin with, the idea of continually re-scheduling them seems like a poor use of my time.

Don’t they just clog up your calendar or tickler list?

Which leads me to

Issue no. three: Scheduling tasks doesn’t work for me, period.

I know many people do this successfully but unless a task has a due date or I have to get started on it so I can meet a future due date, I don’t schedule it.

Instead, I keep my lists of active tasks nearby and, once a day (usually), decide which of those tasks I’m going to do that day or that week.

I spend no time trying to figure out the priority of tasks I may not get to for weeks or months, and no time scheduling them.

A someday/maybe list does tend to get big and unwieldy, however, and I admit I don’t go through mine every week. I go through it periodically and purge ideas that no longer appeal to me, and move the ones that do to another list.

To save time, sometimes I go through my someday/maybe list and only look at items that have a certain tag or that were added to the list over a year ago.

Of course, the biggest time-saver is not adding ideas (like this one) to the list in the first place.

Ready to take a quantum leap in your practice? Here’s what you need

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What would you do with an extra hour a day?

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If you had an extra hour a day available what would you do with it?

More client work?

More marketing and practice building activities?

More time off?

Would you start a new business project? Work on your hobby? Get in shape? Write a book?

It would be nice, wouldn’t it? It could be life-changing.

But it’s not going to happen. You’re never going to find an hour a day in your busy schedule.

Unless you decide to.

If you do, here are some questions to ask yourself that could help you free up that time:

  • Look at your calendar and task list. What do you regularly do that you could safely stop doing or cut back on? Yesterday, I talked about eliminating unnecessary expenses. Why can’t you do the same thing with your time?
  • What project are you working on you could indefinitely defer?
  • What could you outsource or delegate? (Give this a lot of thought; it could free up days, not hours.)
  • What could you do more quickly by improving your skills, acquiring tools or tech, or streamlining your work-flow or systems?
  • What content, marketing collateral, or work product could you re-purpose or re-use (so you don’t have to spend time creating more)?
  • What marketing activities (networking, presentations, podcasting, videos) could you eliminate, shorten, or replace with something simpler and less time-consuming?
  • Do you have any services or practice areas that take up a disproportionate amount of your time and focus (and could be eliminated)?
  • What meetings could you eliminate or shorten? What boards or committees could you step down from?
  • Could you shorten the commute to your office? Could you work from home or a second office a couple of days a week?

It’s important to ask yourself these questions because you might like the answers.

And because one hour a day is 250 hours per year.

Extra.

What would you do with that time?

If you want some help finding an extra hour per day, let me know.

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Inbox zero problem–solved

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I’ve been pretty good about maintaining inbox zero, that is, cleaning out my email inbox every day (or two).

Things I can do quickly, I do. Things that require more time or I want to save I forward to Evernote. Everything else gets trashed or archived.

Lately, I found myself getting behind. A lot. To the point that I didn’t want to look at my inbox anymore.

Last night, I took action. I added a label to 415 emails (from one guy) and archived them, leaving me with just 39 emails that I’ll handle today.

Yes, that’s a lot of emails from one guy. He writes seven days a week, more when he’s promoting something. I didn’t want to delete them because I get a lot of value from his emails and I want to be able to read them.

Never met the guy but I feel like I know him and I welcome his counsel.

Maybe you feel the same about my emails. You like them, you get information and ideas from them, but you can’t always keep up with me.

You might want to do what I did: label and archive (or put them in a folder) so you can read them later.

You won’t hurt my feelings.

And, if you write a newsletter, you might suggest this to your subscribers, in case they find themselves falling behind.

They can read you later, when they need your help, or when they see the boring dreck written by your competition and miss hearing your “voice”.

It’s not important that your subscribers read everything you write. What’s important is that they see you are still writing to them. See that you’re still helping clients, and still available to them when they need your help.

So, go ahead and write often. Just don’t write dreck.

My email marketing course shows you how to write emails your clients and prospects want to read.

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I only do what pleases me

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I saw this question posted online: “How do you stop procrastinating when you have an upcoming deadline?”

I expected the respondent to say the deadline forced her to get the work done because she had to. Something practical. But no. She said, “I get around that by never accepting projects I don’t want to do. In fact, I pretty much stick to projects that excite me.”

I want what she has.

Wouldn’t it be nice if we could only do work we like and not have to do anything else?

It reminds me of an episode of the old Dick Van Dyke program. Rob and Laura called a house painter to take a look at a problem they were having with a wall in the living room. When the painter arrives, Laura greets him and asks, “How do you do?” The painter, played by Vito Scotti, responds, “Always I do well because I only do what pleases me.”

As unusual as that might sound today, it was even more so when the show played, which is probably why I remember it.

Can you structure your life so you “only do what pleases you?” Maybe not. But you can work towards that.

And you should.

Start avoiding projects, cases, clients, employees, commitments, etc., you don’t like or don’t want to do.

The more you do that, the more you’ll get done and the happier you’ll be in your work. If procrastination has been an issue for you, you’ll probably find you don’t do that anymore.

As you eliminate things that don’t excite you, you make room in your life for things that do.

You could start small, by eliminating minor irritations in your life such as people who drain your energy or routine tasks that bore you. Eventually, consider big things: practice areas, niche markets, types of clients, and partners.

Or, start big. I did that, years ago, when I stopped taking cases and clients outside the practice area I decided to specialize in. Best decision I ever made.

Today, I can’t say I only do what pleases me. But I don’t do much that doesn’t.

Ready to get big, fast? Here’s what you need

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Binge marketing

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So many ideas, so little time. So many ways to promote your services, generate leads, make new business contacts, and improve response to your existing campaigns.

It never stops. Which is why sometimes, you never start.

Having options is a good thing. But it can be overwhelming.

The solution, or at least one sensible approach, is to choose one idea, channel, strategy, tactic or tool, and (temporarily) go “all in”.

Let’s say you’ve decided that LinkedIn is your new bey. You know (or you’ve heard) it’s a good place to find prospective clients, professionals with whom you can network, influencers, bloggers, and other people you’d like to know.

Whether you’re already a LinkedIn ninja or a complete noob, put everything else aside, set up a new project, and dive in.

Read articles and books. Watch videos. Listen to podcasts. Take a course. Talk to friends.

Read, watch, learn, and take notes. Then, do something.

Yes, but what?

Do you go organic? Do you advertise? Do you focus on publishing content?

What do you do first with your profile? How do you get people to see it, read it, and engage with you?

You: “Thanks a lot! Now I’m more confused than before I started.”

Me: Relax. It’s a process. You’re learning something new. Go back to your collection of information, sift through it again, add to it if necessary, and choose. . . something.

It doesn’t matter what. What matters is that you start, because you learn the most by doing, not reading. And because the objective is doing, not learning.

Do something, then do something else.

One more thing. Don’t give yourself too much time. Give yourself a week or a month, but no more. Otherwise, you might wander and get sucked into the muck.

Remember that video I mentioned the other day about how you can learn a new skill in just 20 hours?

Sounds like a plan.

For a simple marketing plan, go here

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