Can you help me?

October 26, 2020 by
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I need reviews for The Encyclopedia of Attorney Marketing, my 5-volume collection of “best of” articles from my blog.

So, I’m running a special on the Kindle edition:

  • Volume One: General Marketing and Practice Development
  • Volume Two: Client Relations and Referrals
  • Volume Three: Online Marketing
  • Volume Four: Productivity
  • Volume Five: Professional and Personal Success

For a limited time, you can get any volume for just .99.

You can see everything here

If you’ve read any of these books (and liked them), please show me some love by adding some stars and a review. Even a one-sentence review helps.

(And yes, you can leave a rating or review even if you haven’t read any of the books.)

You can get the entire series for less than $5 during this promotion.

Check it out here

I appreciate your help.

The Encyclopedia of Attorney Marketing

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Filed Under: Marketing legal services, News

New: The Encyclopedia of Attorney Marketing

December 18, 2019 by
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I just published The Encyclopedia of Attorney Marketing, a 5-volume compilation of blog posts and newsletters that first appeared at The Attorney Marketing Center.

They are available as both Kindle ebooks and in print:

The Kindle versions are enrolled in Kindle Unlimited so you can read them that way.

Take a look, buy yourself something to read, or buy something for your favorite attorney, and let me know what you think.

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Filed Under: News

Three simple steps to getting more referrals

January 18, 2019 by
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Some of your clients are holding back on you. They know people who need your services but they don’t refer them.

Do you know why? 

More importantly, do you know what to do about it?

Yes, asking your clients for referrals will work. But we both know you don’t want to do that. You don’t want your clients to think you “need” business, or you don’t want to be “pushy”.

Even though I can teach you ways to ask for referrals that won’t make you (or your clients) uncomfortable, you wish there was another way.  

Fair enough. 

I just created a video course on how to get more referrals from your clients–without asking. 

The course is 90-minutes and (for now), it’s free. You can get it here. 

You’ll learn a simple 3-step system that works for any practice. And you can start using it immediately. 

Let me know what you think about the course or if you have any questions. 

Here’s the link again.


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Filed Under: News, Referrals

Lawyer to Lawyer Referrals–New Referral Marketing Course Launches

August 17, 2015 by
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Do you remember the last time a lawyer sent you a referral? How would you like to have that happen every day?

My new marketing course, Lawyer to Lawyer Referrals: How to Get More Referrals From Lawyers and Other Professionals shows you how to get more referrals from the lawyers you know, and how to get more lawyers to become a new referral source for you.

Of course lawyers are potentially one of your best sources of referrals.

Sure, your clients may be willing to send you referrals. If they don’t know anyone who needs your services right now, however, there’s not much they can do. But lawyers talk to people with legal issues every day of the week. Unless those lawyers handle “everything,” they can’t help everyone.

They can either turn those people away or refer them to other lawyers. Like you.

In fact, many lawyers have the ability to send you a steady stream of referrals, month after month, year after year. If you have a systematic method of showing them how you can help their clients and prospects and business contacts. . .

YOU WILL GET MORE REFERRALS

But it gets better. Not only will you get more referrals from other lawyers, the clients they send you are often better clients than you typically get through other means such as the Internet or advertising.

They’re better because they are pre-screened by the referring lawyer. The lawyer knows if the client is a good match for you and if they can afford to hire you. They can also “sell” the client on you and your abilities, making it less likely that the client will “shop around” and more likely that they will hire you.

The referring lawyer can also provide you with pertinent information about the client and their situation, making it easier for you to relate to those clients and do a better job of showing them how you can help them. As a result, referred clients tend to sign up more quickly and with less effort on your part.

And referred clients are themselves more likely to provide referrals.

Lawyers get referrals from a lot of sources—clients, prospective clients, business contacts, friends, business owners, and other professionals—but one of the best sources of high quality cases or clients are referrals from other lawyers.

In Lawyer to Lawyer Referrals you’ll learn

  • Why some lawyers almost always get more referrals—and how to become one of them
  • The SIMPLEST way to get more referrals from other lawyers (without asking for referrals)
  • A proven system for increasing referrals by up to 1,000%
  • What to say to lawyers who “owe” you referrals
  • How to get referrals from your competition
  • How to use incentives and “referral devices” to get even more referrals
  • How to set up simple joint ventures with other lawyers. Don’t wait for referrals to happen, MAKE them happen
  • What to do about referral fees
  • The ultimate, long term, best way to get other lawyers to send you MOST or ALL of their referrals
  • What to do when you don’t have referrals to send them (i.e., when you can’t reciprocate)
  • How to get referrals as a new lawyer or when starting a new practice
  • A 7-step process for getting all the new referral sources you could ever want

One of the best things about this course is that it allows you to “automate” your referral program with a “referral letter” that does most of the work for you. It’s not as simple as mass mailing letters to other lawyers, but it’s close.

Have you ever had a lawyer tell you they sent you a referral, but you don’t know what he’s talking about because you never heard from the client? Your referral letter will make sure that doesn’t happen.

Lawyer to Lawyer Referrals is the ultimate referral-getting system for any lawyer. It comes with scripts and step-by step instructions and everything else you need to start getting more referrals immediately.

GET MORE REFERRALS IN 15 MINUTES A DAY

You may be wondering if this system will take up a lot of your time.

Nope.

You can get everything set up in a few hours, and then spend as little as 15 minutes a day “working” the system. And you can delegate some or all of the daily activities if you want.

The course comes with a Bonus Quick Start Guide to help you get your referral program set up and working. Then, you can use the system over and over again, to get more referrals from the lawyers you know and to get more lawyers and other professionals on your “team”.

No matter how many referrals you now get in your practice, you are about to learn how to get more. Lawyer to Lawyer Referrals comes in pdf format and is available for immediate download. You can use PayPal or a credit card.

Lawyer to Lawyer Referrals is only $79 $59 for a limited time. Click here to order.

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Filed Under: Marketing legal services, News, Referral sources, Referrals

Why you should recommend products and services to your clients

June 8, 2015 by
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Your clients want more from you than your legal advice. They want to know what you recommend in other areas of their life–banking, insurance, cars, and real estate, for example, and the vendors who market them. They may not ask for your advice on these matters but if you offer it, it will surely be welcome.

You’re advice and recommendations save them time and money and help them avoid the risk of making a bad choice. They will appreciate you for providing this information, remember you, come back to you, and tell their friends and colleagues about you.

So when lawyers ask me, “What should I write about on my blog or in my newsletter or on social media?” I tell them to think about what interests them as a consumer and as a business professional.

You don’t always have to write about legal matters. In fact, most people don’t want you to. Mix it up with a smattering of other subjects. Do you like movies? Write some reviews. Do you know something about re-financing a mortgage? Share your tips.

One topic that has legs right now is identity theft, especially in the wake of the recent theft of the personal information of more than 4 million Federal employees. Most people assume this will never happen to them but they’re living in a false paradise. They need to know the truth about their exposure to this pernicious crime, and how to protect themselves. You could supply that information.

I have experience in this field and I can tell you that you can’t “stop” or “prevent” identity theft. All you can do is protect yourself so that when it does occur, you are notified and have experts who repair the damage for you. You need to have that protection in place before the theft occurs, however, or your loss may be excluded as pre-existing.

Following my own advice, I recommend the identity theft plan I have had for the last 12 years. It offers better protection than any other plan I’ve looked at. It’s cheaper, too. But I am biased. I am an affiliate for this company and it’s other services. So are many other attorneys who market these plans to their clients and contacts.

Look at the products and services you use in your practice and in your personal life. Tell people about the ones you recommend, and why.

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Filed Under: Blogging, Increase your income, News, Newsletters Tagged With:

“Recruit and Grow Rich” ebook just released on Kindle

July 10, 2014 by
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How many ways can a lawyer create passive income? I’ll give you a minute. . .

The answer is not many. That’s the conclusion I came to over a decade ago when I was contemplating the concept of retirement. I realized that I would have to save or invest several million dollars to be able to retire and live off the interest or cash flow that those assets produced, and I knew that wasn’t going to happen.

Even if you earn hundreds of thousands of dollars every year, after taxes and expenses, most attorneys aren’t going to arrive at their retirement years with a big bucket of cash or a steady stream of cash flow.

When I admitted this to myself, I knew I had to find a plan b.

I started a network marketing business and began earning passive income. That income grew to over six-figures a year, which provided me with the retirement income I sought but had never achieved in over twenty years of practicing law.

I’ve written a book about it and it’s now available on Kindle.

It’s part “my story” but it is mostly training. It presents the system I’ve used to recruit hundreds of people (mostly lawyers) who wanted the same thing I wanted. It’s called “Recruit and Grow Rich” and it shows you how to work smarter in your network marketing business, instead of merely working harder.

If you have a network marketing business, or you have been thinking about starting one, this book could shave years off of your learning curve, and help you achieve your goals quicker and with less effort.

The first review came in, from an attorney, who said, “This book is an absolute must read for any attorney considering a network marketing opportunity.” He also said, “Building a network organization is counter-intuitive to the way attorneys have been taught to think and act.” He’s right.

Of course you don’t need to be an attorney to benefit from the lessons in this book. So if you know anyone who has a network marketing business, tell them about it.

Here’s the direct link to the book in the kindle store where you can get more information.

NB: You don’t need to own a Kindle device to read Kindle books. Amazon has free apps that allow you to read Kindle books on your computer, tablet or phone.

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Filed Under: Increase your income, News Tagged With: , ,

Illegal aliens can now practice law in California

October 8, 2013 by
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California Governor Jerry Brown just signed a bill allowing illegal aliens to become attorneys.

Yep.

Officers of the court no longer have to abide by the law. That oath thingy? Upholding the Constitution? Nobody really takes that seriously, do they?

Grow up, people. Laws are silly.

I am curious, though. When an illegal alien attorney reports his or her income, whose social security number are they using? Who cares, as long as it’s not mine.

Anyway, just when you thought there were already too many attorneys competing for clients, now this. What to do. . .

Take sides. Make some noise for or against this, on your blog and in the media. Tell the world what you think. Why it’s wrong (or right), what it means, what’s next. Issue a press release. Write a paper. Give interviews. You can do this even if you’re not in California.

Whatever you do, do it loudly. You’ll get support from people who think you’re saying something that needs to be said. And you’ll get attention from people who think you’re evil and should be burned at the stake.

Either way, you’ll get traffic to your website and new clients. Just like I’m sure this post will do for me.

Need ideas for blog posts? Other ways to get traffic? Make the Phone Ring has what you need. Go here.

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Filed Under: Legal industry, Marketing legal services, News, Online Marketing, Press release, Publicity, Web traffic Tagged With: , ,

New report shows attorneys how to quickly get more referrals

October 3, 2013 by
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The Attorney Marketing Center has announced the release of a report that shows attorneys how to quickly get more referrals. “The 30 Day Referral Blitz” is an expanded and updated version of a report previously available only to author David M. Ward’s consulting clients.

“Lawyers are often told that the way to get more referrals is to ask for them. The problem is, they don’t like asking. The 30 Day Referral Blitz gives them an alternative,” Ward says.

Not only does The Blitz show lawyers how to get referrals without asking, it shows them how to do it quickly. “A ‘referral blitz’ is a concentrated burst of activity that takes place over a 30 day period. After a few hours of prep time, The Blitz can be done in as little as 15 minutes a day,” Ward says.

The original version of The Blitz was slower and more expensive. It required lawyers to use regular mail and the telephone. The new version takes advantage of the speed and reach of the Internet and email, making it easier, quicker, and more economical. “You can do The Blitz every month, if you want to,” Ward says.

The 30 Day Referral Blitz shows lawyers how to get referrals from existing clients, former clients, and other contacts, including professionals and social media connections. For more information, visit The Attorney Marketing Center or this page.

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Filed Under: Increase your income, Marketing legal services, Marketing Plan, News, Referral sources, Referrals

IMPORTANT: If you use gmail (and if you don’t, your clients DO)

July 24, 2013 by
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Gmail is rolling out a new feature that may make it less likely that you will see my emails. If you have an email list for your clients and prospects, they will be less likely to see YOUR emails.

The new feature categorizes incoming emails into “Primary,” “Social,” or “Promotions” tabs. Because I use a commercial autoresponder to deliver my emails, they will automatically be categorized as “Promotions” and lumped together with other “commercial” emails, including advertising.

You know, the stuff you don’t read.

That means my emails won’t go into your inbox and you may never see them. Your clients won’t be see YOUR emails.

This can be avoided by adjusting your settings, once the new feature is active.

Simply find one of my emails in “Promotions” and drag it into “Primary”.

A pop-up will appear and ask you if you want to do this for all future messages. Click “Yes”.

That’s it. Now, my emails will appear in your inbox.

If you want to completely remove these new tabs, go to the Settings box in the upper right hand corner of your inbox and select “Settings.” Click on the “Inbox” tab and unselect all categories but “Primary” (remember to save your changes).

That’s what I’ve done for my account. Don’t like all those tabs crowding my space. Seems like more work for me, not less.

Anyway, once you’ve done this, make sure you notify your lists to do the same. Many people use Gmail. As much as 50% of your list, by some estimates. If they don’t make this change, they won’t see your emails, and that’s not good for them or you.

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Filed Under: Email, Law office management, List building, News, Newsletters Tagged With:

The Productive Life Show interviews me about productivity, Evernote, and GTD

July 8, 2013 by
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I was interviewed recently for The Productive Life Show, a podcast hosted by Andy Traub and Daniel Gold. We talked about productivity, Evernote, and GTD (Getting Things Done).

You can listen to the podcast, download the audio, and read a transcript here.

During the show, I mentioned that I also use Workflowy, primarily for outlining. I said I hoped it would someday allow links to be clickable so that it would integrate better with Evernote (and other apps). I was just notified that this is possible, although I’m not sure when it became so.

What this means is that you can use Worflowy as the front end of your productivity system, managing lists of tasks and projects, and link therefrom to notes in Evernote where you have stored more detailed information such as webclips, articles, and documents (i.e., Word, Excel, images, etc.)

Of course you can also link to websites or other cloud based apps. This opens up all kinds of possibilities.

I’ll do a in depth post about Workflowy at a later date.

I had a lot of fun on the podcast and want to thank Andy and Dan for inviting me. I’d love to get your feedback about the podcast or any questions you might have about the subjects discussed.

The ebook: Evernote for Lawyers: A Guide to Getting Organized & Increasing Productivity

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Filed Under: News, Productivity, Time Management Tagged With: , , , , , , ,
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