You need to write a book. It’s one of the best things you can do to market your practice.
The odds are, you already know this. The odds are you don’t think you have enough to say to fill a book, or you don’t have the time or talent to write it. Â
But you do. Because a book is just a bunch of words and you wrangle words for a living.
One way to write a book is to take things you’ve already written and stitch them together.
Blog posts, articles, white papers, reports–they’re all fodder for a book.
Five or ten chapters, exploring themes related to your work, illustrated with stories and examples from your practice, and congratulations, you have a book.Â
Another way to write a book is to sit down and write it. Or record it.
Could you speak about your practice area for an hour? Do it. Speak, record, transcribe, and you’ll have the makings of a book.
Or, have someone interview you for an hour or two. I was interviewed by an attorney and turned that into a book. I interviewed an appellate attorney and turned that into a book.
You can, too.
Your book doesn’t need to be a tome. Your book could be as little as ten or twenty-thousand words. You could crank that out in a few weekends.
You don’t need to be a brilliant writer. You don’t need to have a publisher. And you don’t need to spend months or years turning out a bestseller.
But you do need a book.
How I turn interviews into books
