Seven steps to better delegating for overworked attorneys

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Attorneys, especially sole practitioners, are often poor at delegating. “Nobody can do it as well as I can,” they say, and that’s not ego talking, it’s usually true.

There is risk in giving a task to someone who might not do it as well as you or might not get it done on time, but delegating is essential to the growth of a law practice. Delegating gives you leverage and leverage helps you to earn more and work less.

To get better results when you delegate, follow these seven steps:

  1. Give specific instructions. Describe what you want done in sufficient detail, in writing if possible. If instructions are given orally, ask them to be repeated back to you. Tell them to ask questions if they don’t understand.
  2. Give objectives, not procedures. Tell them what you want done, not how. If you’ve chosen the right person for the job, trust them to get the job done. Guide them, don’t micro-manage them.
  3. Tell them why. They’ll do a better job when they are invested in the outcome instead of just carrying out orders so explain why the task is important. And, if you give them more than one task at a time, tell them the relative importance of each.
  4. Give a due date (and time). Due dates help them to know what is expected and allow them to prioritize their work flow.
  5. Equip and empower them. Make sure they have what they need to get the job done–tools, a budget, assistance–and the authority to decide what to do. Don’t make them come back to you with every little decision.
  6. Offer incentives. If you have an especially valuable project, you might want to offer something for getting it done early or with a better outcome. A day off, dinner for two for them and their spouse, a cash bonus, all work well.
  7. Give praise. When they do a good job, thank them (even though they were doing their job) and praise them. Let them know you are pleased and they’ll want to do a good job for you next time.
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How to leverage CLE time

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Kiyosaki (see previous post) says leverage is “doing more and more with less and less”. One way to accomplish this is by making the time you spend in Continuing Legal Education do “double duty” for you, as the following letter from one of our subscribers attests:

“One idea that I have found very useful in building clients’ perceptions of credibility and reliability is the faxing or emailing of regular snippets of industry-specific information.

“For example, I have been wooing a client in the commercial construction business. Although I am not an expert in construction law. . . I came across an interesting summary of late breaking developments in subcontractor liability in the latest issue of the [his state Bar] Journal. I immediately copied it and faxed it to my contact (the executive v.p.) with the note, “I thought you might find this interesting.”

“I then added a quick blurb about how this is precisely what we do proactively for our business clients to keep them on the cutting edge of their field.

“This practice keeps me alert to my client’s needs, motivates me to stay on top of “hands-on” CLE information, and lets the client know about my concern, competency and desire to excel.”

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Leverage: the key to wealth

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I was at a convention for another business I am involved in and one of our speakers was Robert Kiyosaki, author of the "Rich Dad, Poor Dad" series. Kiyosaki was able to retire at age 47, then came out of retirement to add to his wealth by investing in real estate and building businesses.

One of Mr. Kiyosaki’s themes is leverage. In fact, he says it is the key to wealth. If you are an employee, he says, you will almost never become wealthy. Aside from not having leverage, our tax system is rigged against you.

Being self-employed isn’t any better. In some respects, it’s worse. When you are self-employed, the more successful you are, the harder you have to work. Most self-employed professionals I know work longer hours than their employed counterparts.

In the income arena, leverage comes from owning a business or through investing, Kiyosaki says. If you think your law practice is a business, you may want to reconsider in light of Kiyosaki’s litmus test: You own a business if you can walk away for a year, come back and be earning as much or more as when you left. If you cannot, then you don’t own a business, you are merely self-employed, which means you "own" a job.

Ugh! Hits you in the gut, doesn’t it?

Michael Gerber, author of The E-Myth Revisited, says the same thing when he tells us that entrepreneurs (and that includes self-employed lawyers) need to build something that they can walk away from. Both he and Kiyosaki talk about creating "systems" to build a business and wealth.

Creating a system means taking yourself out of the equation. If you want leverage, You must be ruthless in your quest to make yourself obsolete. So long as your practice is about you and what you can do, you do not own a business, you do not have leverage, and you will never be able to walk away. Only in rare instances will you become rich.

The dichotomy is that as lawyers, the strength of our practice is directly proportional to the strength of our relationships with our clients and referral sources. When we take ourselves out of the picture, those relationships wane.

How do you reconcile the need for systems with the need for strong relationships in a personal service business? You probably can’t, completely. But here are three things you can do:

1. Create systems for every aspect of your practice except relationships. Make yourself obsolete with respect to the delivery of legal services and administration. Work toward delegating everything OTHER THAN the perpetuation of existing relationships and the generation of new ones.

2. Teach your employees how to build their relationships and incentivize them to do so. You will thus be able to compound your leverage by leveraging their relationships.

3. Use the time you no longer spend delivering services for building other businesses and investing.

This is what I have done. I leveraged my (former) law practice to build the attorney marketing business, and I leveraged that business to develop another business, and the latter, thankfully, does meet Kiyosaki’s litmus test.

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Three simple ways to increase your income

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Getting more clients through networking, advertising, writing articles, speaking, and so forth, is the obvious way to grow your law practice, and your income. But there are other ways.

There are three things you can do to increase your income that require no time or money, only a little creativity.

The best part is that if you do ALL THREE THINGS, your practice will grow not arithmetically but. . .

. . .geometrically.

Interested?

Okay, here are the three things:

1. Enlarge the size of your average engagement
2. Encourage your clients to hire you more often
3. Get your existing clients to refer other clients

You can enlarge the size of your average engagement by offering a "deluxe" version of your services or by packaging your services in ways that offer clients incentives to hire you to do more now.

You can encourage clients to hire you more often by offering "maintenence contracts" or other incentives to use you more often, or by simply staying in touch with clients and reminding them of the need for your services and the benefits thereof.

You can get your clients to refer other clients by asking for referrals or asking them for the names of their friends and colleagues to whom you can send valuable free information, i.e., reports, newsletters, etc., or special offers, or to simply inform them about your services.

You invested time and money in acquiring your clients. Work smart and maximize your profits with bigger engagements and more repeat business and referrals.

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