How to be rich and happy

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Please don’t make the mistake I made.

When I was young, I wanted to be a writer. That was my dream. I loved reading and the feel and smell of books. I haunted libraries and bookstores, imagining my own books in the windows and on the shelves.

I was a voracious reader. Non-fiction and fiction. Business, marketing, biographies, history; mysteries, thrillers, detective novels, science fiction. And books on writing.

But while I have written extensively throughout my career, early on, I somehow convinced myself that writers don’t make much money and I needed to do something more remunerative. Make money first, then I can retire and write all I want.

I now know this is folly.

To deny your passions, no matter the financial ramifications, is to deny the truth of who you really are. Working to make money so you can then do something else is simply bad advice.

But what if what you are passionate about is a one way ticket to financial mediocrity? At some point, you have to ask yourself, “What’s more important, money or happiness?” Yes, money is important and having more of it gives you more options. But having money does not guarantee happiness. Legions of unhappy wealthy people attest to that.

How about asking a different question: “What if what you are passionate about can lead to wealth and happiness?” It can, you know. In fact, I believe that following your passion is a much better road map to prosperity than working for money.

I’ve accomplished a lot in my career. I’ve done well financially.  And now, decades after my childhood passion first stirred in me, I am writing. This blog is just the tip of the iceberg.

How does it feel? It feels. . . right. I can’t describe what I feel as excitement, it’s more a feeling of serenity, of “this is who I am and where I belong”.

But I also have flashes of regret.

What if I had listened to my inner child, the one who wanted to be a writer? What if I had ignored the voice of “logic” that told me to do something else? Where might I be today?

I don’t know if I’d be rich, but I know I’d be happy.

If I’d read the story of “The Rich Fisherman,” I might be in a different place today:

There was once a businessman who was sitting by the beach in a small Brazilian village. As he sat, he saw a Brazilian fisherman rowing a small boat towards the shore having caught quite few big fish. The businessman was impressed and asked the fisherman, “How long does it take you to catch so many fish?”

The fisherman replied, “Oh, just a short while.”

“Then why don’t you stay longer at sea and catch even more?” The businessman was astonished.

“This is enough to feed my whole family,” the fisherman said.

The businessman then asked, “So, what do you do for the rest of the day?”

The fisherman replied, “Well, I usually wake up early in the morning, go out to sea and catch a few fish, then go back and play with my kids. In the afternoon, I take a nap with my wife, and evening comes, I join my buddies in the village for a drink — we play guitar, sing and dance throughout the night.”

The businessman offered a suggestion to the fisherman. “I am a PhD in business management. I could help you to become a more successful person. From now on, you should spend more time at sea and try to catch as many fish as possible. When you have saved enough money, you could buy a bigger boat and catch even more fish. Soon you will be able to afford to buy more boats, set up your own company, your own production plant for canned food and distribution network. By then, you will have moved out of this village and to Sao Paulo, where you can set up HQ to manage your other branches.”

The fisherman continued, “And after that?”

The businessman laughed heartily, “After that, you can live like a king in your own house, and when the time is right, you can go public and float your shares in the Stock Exchange, and you will be rich.”

The fisherman asked, “And after that?”

The businessman said, “After that, you can finally retire, you can move to a house by the fishing village, wake up early in the morning, catch a few fish, then return home to play with kids, have a nice afternoon nap with your wife, and when evening comes, you can join your buddies for a drink, play the guitar, and sing and dance throughout the night!”

The fisherman was puzzled, “Isn’t that what I am doing now?”

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Every law firm must manage only these three things

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John Jantsch’s post today is about the three things every business must manage: Purpose, Projects, and Process:

  • Purpose: create and tell the story about why the business does what it does.
  • Projects: create actions steps and assemble resources to fulfill the business purpose.
  • Process: implement the action steps.

These three functions obviously apply to every attorney and law firm. However, while we all need to manage purpose, projects, and process, we’re not all in the same business (practice area).

A few years ago, I wrote a post, “The Three Things That Matter Most,” about finding and focusing on the essence of what you do. The three things that matter most for you are the “twenty percent” activities that deliver eighty percent of your (desired) results. When you focus on these three things, you can eliminate (delegate) or curtail everything else, freeing you to do more of your “twenty percent” activities, getting more results.

If you want to earn more and work less, you must focus on the things that matter most. Therefore, once you know and are prepared to articulate your purpose, take the time to reflect on what matters most in your practice before you create any projects or engage in the process of fulfilling that purpose.

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Do you make these mistakes in marketing your law practice?

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There are two mistakes you can make in marketing your law practice and unfortunately, most attorneys are guilty of both.

What are the two mistakes?

  1. Not having a marketing plan, and
  2. Not executing that plan.

As a result, most attorneys don’t do any marketing, at least not with any consistency. Let’s face it, if you don’t have a plan–a list of projects and tasks and a schedule for completing them–any marketing activities you do will be sporadic and isolated. You’ll never generate momentum or sustained growth.

Having a cool web site (or any web site)  may be good for your ego but if you don’t have any traffic to it, that’s all it will be. Traffic doesn’t happen by itself. You need a plan and you need some activity or that traffic will never materialize.

Don’t get down on yourself. The problem isn’t you. It’s not a lack of self-discipline, poor organization, or bad habits. You aren’t lazy and you don’t need to get motivated. What you need is a better plan.

You need a plan that is

  1. Simple (so you can do it), and
  2. A good fit (so you want to do it).

If you want to do something and you believe you can do it, you will do it. You won’t have to force yourself to do things you don’t want to do, you’ll do it because you enjoy it.

In his remarks to the 2005 Stanford graduating class, Steve Jobs said, “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” A friend of mine puts it this way: “When you love what you do and do you what you love you’ll never work another day in your life.”

If you don’t enjoy being a lawyer, common sense says to either change careers or find some aspect of practicing law you do enjoy. That might mean a different practice area, different clients, or a job with a different firm. If you don’t, you’ll never be happy and you’ll never do “great work.” The same can be said for marketing.

The good news is that there are lots of ways to market legal services and you only need one or two. You don’t have to be good at networking AND writing AND seminars AND getting web traffic AND social media AND referrals. Pick something that sounds good to you or feels right. For once in your career, put logic aside and listen to your gut.

Maybe nothing feels right or maybe you don’t know enough yet about the different options. That’s okay. Make no decisions, take a step back and simply learn. Read, observe, see what others are doing. Soak it all in and eventually, you’ll find something that’s a good fit.

And then, you need a plan. We’ll talk about that tomorrow.

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Steve Jobs’ prescription for success and happiness–in his own words

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In 2005, Steve Jobs addressed the graduating class at Stanford University. I’d never heard his remarks before today, but I’m glad I took 15 minutes this morning to watch this video. Jobs tells three stories, taken from his life experience, to communicate a simple but powerful message. It is one of the most insightful and motivating speeches I’ve ever heard. In light of his recent resignation, ostensibly for health reasons, it is also one of the most moving.

I hope you enjoy this as much as I did.

Here is a transcript of his remarks.

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The one thing you need to know about success

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When I’m asked to recommend good books on business or personal development I usually include Marcus Buckingham’s “The One Thing You Need to Know. . . About Great Managing, Great Leading, and Sustained Individual Success.” Based on his empirical studies, Buckingham reveals the “secret” to success: “Discover what you don’t like doing and stop doing it.”

In doing so, you make room for doing what you do like doing:

“The most successful people sculpt their jobs so that they spend a disproportionate amount of time doing what they love. . . . The secret to sustained success lies in knowing which [activities] engage your strengths and which do not and in having the self-discipline to reject the latter.”

Another book, based on a groundbreaking study by famous psychologist, Walter Mischel, presents a different perspective and an actual way to predict success. “Don’t Eat The Marshmallow Yet,” describes a study of a group of four year olds who were presented with a marshmallow. They were told if they could wait 20 minutes before eating it, they would get a second marshmallow, but if they eat it now, it would be the only marshmallow they get.

Some kids were able to wait, others couldn’t resist.

The researchers studied the kids for many years after the initial experiment and found that the kids who were able to delay their gratification and wait 20 minutes to get a second marshmallow were much more successful in all areas of their life.

The differences in results as the kids grew older were startling. The ones who could delay gratification had better social lives, were more intellectual, better off financially, and happier.

The co-author, Joachim De Posada, describes the experiment (and shows us some adorable “test subjects”) in this video:

So if success comes from doing what you want (and avoiding what you don’t) and what you want is to eat the marshmallow now (and not wait 20 minutes), don’t these two conclusions contradict each other?

I don’t think so.

I define success in terms of happiness; the happier you are, the more successful you are. When you know you are on the right path, doing what you enjoy, going where you want to go, you are happy, even though you are not yet experiencing all of the fruits of your labor. In fact, I would argue that delaying gratification actually enhances your joy because success isn’t in the destination, it’s in the journey.

When you imagine what your life will be like a few years from now and the picture in your mind is pleasurable, you can be just as happy now imagining your future as you will be when that future arrives.

So they are both right. In doing what you want to do you enjoy the present and you are also excited about the future. You don’t mind waiting for that future to come because you know it’s coming (and you enjoy thinking about that) and, more importantly, you’re having fun right now.

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The Zen of Attorney Marketing: Quietly Building a Successful Law Practice

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What if you could build a successful law practice quietly–without shouting your message but by letting your message be heard, without trying to find clients but by letting clients find you?

In my father’s day, attorneys didn’t do any marketing. Oh, they did a little networking or public speaking or they wrote the occasional article, but they did these things because they naturally flowed from what they were doing in their practice. They didn’t attend a bar meeting because they were “marketing”; they went because they enjoyed being there, catching up with their friends, and learning some things they could use in their practice.

It’s different today. Not because there is more competition, higher overhead, or a faster paced world. Yes, the world is much more complex than it was fifty years ago when my father started practicing, or thirty years ago when I did, or even fifteen years ago, before everyone had broad band and smart phones. But our world is not different so much because of those things but because we make it so.

We run and push and struggle because we’ve bought into the notion that to be successful, we have to shout louder, promote harder, and spend bigger. We advertise or jump on board the latest social media concept, not because it feels natural, not for the joy of doing it, but because we fear being left behind.

Is the effort worth it? We might bring in more clients but are we any happier? Too often, the answer is “no”.

How do we get back to the way it used to be when a lawyer’s practice grew naturally? By getting out of your own way and letting things happen, instead of constantly trying to make them happen.

It starts with letting go of assumptions that don’t serve us and realizing that marketing can not only be organic, for sustained success and true contentment, it must be. Marketing can never be something you loathe or feel like you “have to do.” It cannot be something you do, it must be an expression of who you are.

Leo Babauta, who writes the Zen Habits blog, reminds us that sustained success and contentment don’t come from following the herd or from doing things you resist doing but feel you must, they come from delivering value, something my father didn’t need to read, he just did.

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Feeling down? Don’t give up. Just don’t.

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Someone reading this post is in a bad place. Things have been rough for them and they’re ready to give up. If that’s you, please listen to this song by Peter Gabriel and Kate Bush. (You may need to click through to watch it on Youtube). It’s a simple message but you need to hear it.

If you’re okay, you might want to listen anyway–it’s a great song by two virtuosi.

[mc src=”http://www.youtube.com/watch?v=Kl1rRxG251s&feature=player_embedded” type=”youtube”]Don’t give up–Peter Gabriel and Kate Bush[/mc]

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My take on the ABA list of 30 Books Every Lawyer Should Read

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The ABA Journal published a list of books lawyers said they would recommend to other lawyers. So I have some questions for you. My answers are in parentheses.

  1. How many of these books have you read? (Two).
  2. What books are missing from this list? (Anything by Earle Stanley Gardner (Perry Mason); his stories were part of the reason I became a lawyer. Also, To Kill a Mockingbird, also suggested by others. Also, see question number 4 below).
  3. Why are so many of the books on this list so. . . heavy-duty? (It’s the ABA).
  4. Why are there no books on marketing or making a living as an attorney? (It’s the ABA).

Many readers thought there should be a simple list of all of the books, instead of the awkward way the list is formatted on the site. Thanks to a helpful reader, here is the list:

  1. My Life In Court by Louis Nizer
  2. Colossus:  Hoover Dam and the Making of the American Century by Michael Hiltzik
  3. 1861:  The Civil War Awakening by Adam Goodheart
  4. The Story of My Life by Clarence Darrow
  5. Flourish:  A Visionary New Understanding of Happiness and Well-Being by Martin E.P. Seligman
  6. And the Dead Shall Rise: The Murder of Mary Phagan and the Lynching of Leo Frank by Steve Oney
  7. Personal History by Katharine Graham
  8. Invisible Man by Ralph Ellison
  9. Cleopatra: A Life by Stacy Schiff
  10. The Little Prince by Antoine de Saint-Exupéry
  11. Leadership on the Federal Bench: The Craft and Activism of Jack Weinstein by Jeffrey B. Morris
  12. My Personal Best: Life Lessons from an All-American Journey by John Wooden with Steve Jamison
  13. The Death and Life of Great American Cities by Jane Jacobs
  14. The Horse’s Mouth by Joyce Cary
  15. In the Shadow of the Law by Kermit Roosevelt
  16. One L: The Turbulent True Story of a First Year at Harvard Law School by Scott Turow
  17. Simple Justice: The History of Brown v. Board of Education and Black America’s Struggle for Equality by Richard Kluger
  18. The Man to See by Evan Thomas
  19. The End of Anger: A New Generation’s Take on Race and Rage by Ellis Cose
  20. Justice Accused: Antislavery and the Judicial Process by Robert M. Cover
  21. Emotional Intelligence: Why It Can Matter More Than IQ by Daniel Goleman
  22. A Lesson Before Dying by Ernest J. Gaines
  23. The Legal Analyst: A Toolkit for Thinking about the Law by Ward Farnsworth
  24. Cry, the Beloved Country by Alan Paton
  25. A Nation of Immigrants by John F. Kennedy
  26. Respect for Acting by Uta Hagen and Haskel Frankel
  27. The Trial by Franz Kafka
  28. Half the Sky: Turning Oppression into Opportunity for Women Worldwide by Nicholas D. Kristof and Sheryl WuDunn
  29. Justice for All: Earl Warren and the Nation He Made by Jim Newton
  30. Civility: Manners, Morals and the Etiquette of Democracy by Stephen L. Carter

In my opinion, this is a list of books one might recommend to someone thinking of becoming a lawyer, not a list for lawyers. We already drank the Koolaid; give us something to read that will make us happy we did.

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Where good ideas come from by Steven Johnson

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Soon, we’ll all be thinking about the New Year. How can we grow our practice? What can we do to enhance our personal life?

For some, the answer is to continue executing plans that are already in place. They know what to do, they just need to get better at doing it or simply give it more time. Others need a new plan. What they’ve been doing isn’t working. New plans call for new ideas, but where do ideas come from?

To answer this question, author Steven Johnson takes us on a visual journey into the creative process in this fascinating video:

[mc src=”http://www.youtube.com/watch?v=NugRZGDbPFU&feature=player_embedded” type=”youtube”]Where do good ideas come from?[/mc]

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What’s your excuse?

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