Goal setting and the law of attraction

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He never said, “The Law of Attraction,” but when Earl Nightingale recorded “The Strangest Secret,” that’s what he was talking about. Throughout history, the phenomenon has been described in many ways, but they all mean the same thing: “We become (attract) what we think about.”

So if you think about money all the time, you should attract plenty of it, right? In theory. But in practice, when we think about money, we’re usually thinking about the fact that we don’t have enough, why we need it, and why it has eluded us. We’re not thinking about “more money” we’re thinking about the absence of more money and that’s exactly what we attract.

We attract what we think about. Think about wellness and you attract wellness. Think about illness (or, more properly, the absence of wellness), and you attract illness.

if this concept seems like “new age” folly to you, think about it in terms of what we know about the human brain.

Our subconscious mind cannot distinguish between reality and imagination. If you walk up to a closed door and hear the sound of a roaring lion on the other side of it, you will have a physiological response to that sound (fear, rapid heart rate, sweating, etc.) and you will hesitate to open that door. If you believe the lion is clawing his way through the door, your subconscious will inject adrenalin into your bloodstream and give you the urge to flee. It will direct more blood to your leg muscles to make that easier.

You will have the same response to the sound of the lion whether it is made by a real lion or a recording.

Your subconscious mind works to protect you and your perception of reality. Our nervous systems plays a role. In a previous post about “Why goal setting works,” I said that the Reticular Activating System (RAS) filters the stimuli around us, making us more aware of threats and opportunities.

If you think about getting more money, your subconscious, in conjunction with the RAS, helps you spot opportunities, wake up earlier, and remember to smile when you meet the right people. On the other hand, if think about your lack of money, your subconscious mind will guide you towards behavior that is consistent with that reality. You will find yourself missing opportunities, or sabotaging them.

What does this have to do with setting goals? Well, we are told that, “A goal without a deadline is just a dream,” so when we set goals, we are told to set a date for their accomplishment. The deadline starts the clock ticking and whenever we think about the goal, that ticking clock reminds us to get to work.

That sounds like the right idea, but in the context of the Law of Attraction (or it’s physiological equivalent), the impending deadline may actually cause us to attract the opposite of what we want.

Here’s what I mean.

Let’s say your goal is to earn an additional $50,000 in the next 12 months. If you believe that this is possible and you have the resources and plan to accomplish this, fine. But too often we set goals that are out of our reach and instead of rising to the occasion, we fail to accomplish them.

You start thinking about why your goal is difficult to achieve. You think about all of the things that could go wrong. You might think, “I don’t have enough time,” “I don’t really know what I’m doing,” or “I’m not going to be able to do this by myself.” You’re not thinking about reaching your goal, you’re thinking about not reaching your goal, and “not reaching it” is what you attract.

In setting my own goals over the years, I’ve found that “what” and “why” are more important than “how” and “when”. When I think about what I want and why I want it, it feels good. As long as I stay with that feeling, I move forward. When I think about how I’m going to accomplish my goal, or when, those good feelings often dissipate.

So, should we set our goals low enough that we’ll be assured of achieving them? No. It may feel good to accomplish them, but if the bar is too low you won’t be accomplishing much. The answer is to set goals that you really want, but not let yourself get caught up in their achievement. Today I focus more on what I want and less on how I’m going to get it. I don’t get hung up on deadlines. I trust that my subconscious mind will take me where I want to go and that I’ll get there at the right time.

I let my feelings guide me. If what I’m thinking feels good, I keep going. If it doesn’t, I change what I’m doing or I change my thoughts.

Some say this is God’s hand at work. Others stick with the physiological explanation. Some say the Law of Attraction is the answer. I don’t know how it works. I just know that when I listen to my instincts, I’m almost always guided in the right direction.

I still have goals. But I don’t let my goals get in the way of my dreams.

If your goal is to increase your income, get The Attorney Marketing Formula.

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Designing the perfect legal career

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In Steven Covey’s, “The Seven Habits of Highly Effective People,” habit 2 is, “Begin with the end in mind“. Determine your destination before you begin so you wind up where you want to go. Covey says, “If your ladder is not leaning against the right wall, every step you take gets you to the wrong place faster.”

So, where do you want to go in your career?

I assume you want to be successful. Well, what does success look like for you?

Take some time today to answer this question:

“If my practice/career/job were perfect in every way, what would it look like?”

Write down your answer. Here are some additional questions to help you clarify your “destination”:

  • Where would you be living?
  • Who would you work for?
  • What kind of office would you have or would you work from home?
  • How many hours would you work?
  • What services would you offer?
  • How much would you charge?
  • How much would you earn per month or per year?
  • What kinds of clients would you work with?
  • How many people would you employ?
  • What systems or tools would you use?
  • What makes you different from other attorneys?

Once you’ve got something on paper, take a step back and look at what you wrote. Did you write what you think you should be doing based on where you are right now or did you turn on your dream machine and “go for it”?

Forget logic for a few minutes. Quiet the adult in you and let the little kid speak. Ask your inner genie to grant you three wishes.

No rules. No restrictions. No responsibilities. What does your perfect career (or life) look like?

It’s your career, after all, your journey. Where do you want to wind up?

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Instead of setting goals this year. . .

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goal settingDo you like setting goals? I never have, although I’ve set plenty of them. I been a goal-setter for most of my life. I’ve studied goal setting, trained and written articles on goal setting, and know quite about the right and wrong ways to go about it.

After all, goal setting is a key to success, isn’t it? “If you don’t know where you’re going, how will know when you get there?”–that sort of thing. So every year, I set aside time to write my goals for the coming year.

But I never liked it.

I never liked the chore of crafting the right goal. Too many variables.

I never liked the deadlines for reaching those goals. Too much pressure.

And I never liked not reaching my goals. Too much disappointment.

Looking back at decades of goal setting, I can honestly say that formal goal setting has not helped me achieve more, or made my life any better. It’s only made me anxious.

That’s not to say I don’t have goals, I do. I know what I want and I like thinking about it and working towards it. I like achieving those goals and setting new ones. No, goals are a good thing and I’m not giving up on them. What I am questioning is the efficacy of the formal goal setting process.

I know many people who have been successful using a formal process. Maybe they’re built differently. Maybe they thrive when the pressure is on and the days are counting down. Me? Not so much.

So instead of setting formal goals this coming year, with specific details and deadlines and metrics and such, I’m going to be much more relaxed about everything. I know what I want to do this year, or at least the direction I want to go, and I’m going to put one foot in front of the other and keep walking in that direction.

How will I know when I get there? I don’t know, I might not, and that’s just fine. Because the goal really isn’t the point. What’s important is being happy, and as long as there is a smile on my face, I know I’m doing  just fine.

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My Wish for You in 2012: A Plan for Building Your Law Practice

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business development plan for attorney lawyerAre you hoping things will get better in 2012? A lot of people are, but unfortunately, “hope is not a strategy“.

If you want things to get better, you need to make them better. But how?

Don’t start with technique, start with strategy–a plan. What do you want to happen, and why? What will do you do to make it happen? Is this really something you want to do?

Too often, people grab hold of a technique they hear about and run with it. They spend time and money doing the requisite activities, without considering why they are doing it. They install an expensive motor on their row boat hoping it will get them to their destination faster, but they never look at a map.

Techniques are important. Using the right tools for the job, execution, timing–can make a big difference in your results. But without the right strategy, the latest techniques won’t help you to get where you want to go.

What are you good at and enjoy? Writing? Speaking? Networking? Technology? Make it the core of your business building strategy.

Your strategy doesn’t have to be elaborate. In fact, the simpler it is the better. But simple is not synonymous with small. Your plan should inspire you to accomplish big things. After all, the goal isn’t merely to survive, it is to thrive, and you cannot do that by dabbling.

I’ve seen great practices built by using only one or two techniques. Once you know where you want to go and you have a plan to get there, you don’t need dozens of techniques.

Without the right strategy, no technique is good enough, no matter how much it costs or how hard you work at it. With the right strategy, almost any technique will do.

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The surprising truth about written goals

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I was at a presentation last night. The speaker cited the now infamous 1953 Yale University goal setting study which conclusively proved that having written goals dramatically increases the likelihood of achieving them. I was familiar with the study and made a note to post it on this blog:

In 1953, researchers surveyed Yale’s graduating seniors to determine how many of them had specific, written goals for their future. The answer: 3%. Twenty years later, researchers polled the surviving members of the Class of 1953 — and found that the 3% with goals had accumulated more personal financial wealth than the other 97% of the class combined.

Amazing, isn’t it? The only problem is it’s not true. The study never took place.

Okay, that’s disappointing but it doesn’t matter, everyone knows that written goals are important, right?

A few minutes with my Uncle Google found a different study that purports to prove the hypothesis of the fictional one. In this study, the researcher found that,

. . .people who wrote down their goals, shared this information with a friend, and sent weekly updates to that friend were on average 33% more successful in accomplishing their stated goals than those who merely formulated goals.

I’m no scientist, but I don’t think this is dispositive of the issue. For one thing, they didn’t test a group who agreed to be accountable to a friend and provide weekly updates but who did not have written goals.

In the early 1920s, Napoleon Hill (Think and Grow Rich, et. al.) conducted exhaustive interviews with 500 of the most successful men of his day. Hill concluded unequivocally that written goals were a key factor in their success and articulated a six-step process for creating them. These include putting them in writing and reading them aloud twice a day. But was it the writing of their goals that made their achievement more likely or was this simply a common trait among these highly driven individuals who would have achieved their goals anyway?

Here’s what I think. I think the value of a written goal isn’t in the written document itself (or in the continual reading of it) but in the process of thinking about and choosing the goal. As you spend time thinking about what you want and what you don’t want, as you winnow down the multitude of possible goals, you go through a process that leads to clarity. Clarity leads to focus, and focus leads to making decisions and engaging in activities that are consistent with achieving the goal.

Simply put, if you know what you want and you continually focus on it, you are more likely to get it. Putting the goal in writing isn’t necessary.

In fact, putting a goal in writing might actually make it harder to achieve.

How often have you chosen a goal only to later realize that it was not what you really wanted. It might have been your parents’ goal or a goal you thought you should be aiming for, but in reality, it wasn’t what you really wanted. If you write and stay focused on a goal that you don’t really want, you’ll either achieve it and be unsatisfied, or not achieve it and wonder why goal setting doesn’t work for you.

Goals should be flexible, not engraved in stone (or on paper). They are a starting point; only sometimes are they your true destination. Feel free to change your goals, written or otherwise, if they no longer serve you.

How do you know if you chose the right goal? That’s simple. When you think about it, how do you feel? Your feelings will tell you, unfailingly, whether it is or is not something you really want.

Be honest with yourself about how you feel and trust your feelings. If you don’t feel good when you think about a goal, or if you don’t feel good enough, don’t try to change how you feel, change the goal. It might need only a small change–the due date perhaps or the amount of money sought–or you might need to choose a completely different goal–but choose a goal that feels good when you think about it.

The answer is inside you. Put it on paper if you want.

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Register for this free goal setting webinar and achieve your goals in 2011

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“Most people fail to achieve the goals they set,” my mentor and personal coach David Byrd told a group of 2000 entrepreneurs over the weekend. You probably already knew that. But do you know why?

The first part of the answer is that they don’t know how to set goals in the first place.

Should you choose goals that are so easy you know you will accomplish them? Well, if you do that, you’ll feel good about accomplishing a lot of goals but you won’t see much growth. So how about choosing huge, lofty goals you will probably never accomplish? Is that the answer?

I used to think so. For years, I set goals I never came close to achieving. Year after year I would set the same goals and year after year, fail to accomplish them. It was discouraging and eventually, I lost interest in goal setting.

Now, things are different. I know how to set goals that are both inspiring and achievable and I am achieving them. But not just because I know how to set them properly. You also need a system for goal achievement.

On Wednesday, January 19, I’m hosting a webinar featuring David Byrd who will teach you how to set goals and achieve goals. You’ll learn a system he has used for more than thirty years working with professionals, executives, and business owners, as an executive leadership coach.

The webinar is 100% free and I promise you will learn a lot that you can use to achieve more in 2011.

Click here for details and to register.

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A marketing plan for lawyers–part two

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In a previous post, we examined the four steps to creating a marketing plan. You learned that a marketing plan should be simple, and that it is an ongoing process, with most of the planning taking place on a monthly and weekly basis.

You also learned the importance of having a long-term vision statement and annual goals.

Before we move on to discuss monthly planning and daily activities, let’s delve a little deeper into the goal setting process.

There are six major areas of life–Career/Financial, Physical/Health, Family/Home, Mental/Educational, Spiritual, and Social/Cultural. For most people, happiness comes from having a well-balanced life, with success in all six areas.

This doesn’t mean you need to set annual goals in all six ares. Some areas may be going well for you right now, or there may be one or two areas that are more important to you this year. Throughout your life, your priorities will change and so will your goals. So, right now, if you want to focus on just one or two areas of your life, that’s fine.

For each area of focus, you should have no more than three annual goals. One is even better.

Sometimes, people confuse “benefits” with “goals”. For example, in the area of Career/Financial, you may have a goal to earn a certain amount of money, another goal to buy a new house, and a third goal to pay off your credit card balances. But the second two are really benefits to be obtained from the first goal, so, in reality, you have just one goal.

Right now, I have just one area of my life I’m focused on and I have one goal in that area. There are many benefits to be derived from achieving that goal and there also many sub-goals I need to hit before I will achieve it. This works for me and you should do what works for you. (You can always change your goals.)

For each annual goal, follow these five steps and you will be well on your way to achieving them:

STEP ONE

Make sure your goal is S.M.A.R.T.–Specific, Measurable, Attainable, Realistic, and Tangible. Write your goal in the present tense, as though already obtained, make it specific, and attach a date. Since we’re focused on marketing, here’s an example of a S.M.A.R.T. financial goal: “I’m excited that I am now earning a net income of $15,000 per month, or more, in my law practice, by or before December 31, 2010.”

STEP TWO

List (a) the benefits to be obtained and (b) the losses to be avoided by achieving this goal. It’s important that you understand the value and importance of your goals and have some emotional investment in them.

Benefits to be achieved

  • Pride, feeling of accomplishment
  • Pay off debts
  • Increase savings, build for the future
  • Hire another paralegal, gain more free time
  • Reduce stress

Losses to be avoided

  • Cancelling next year’s vacation
  • Moving to a smaller office

STEP THREE

List (a) “Possible obstacles” to obtaining the goal and, for each obstacle, (b) “Possible Solutions”.

One of your obstacles is “you”. No doubt there are things you need to learn, things you need to do more of or get better at, or things you need to stop doing. What are they? What obstacles have prevented you from achieving your goal in the past? And what are some possible solutions? (Your goal is not S.M.A.R.T. unless you list possible solutions because without solutions, you can’t move forward.)

Possible obstacles/Solutions [Examples]

  • Obstacle: Me–my lack of patience. Solutions: Read Dale Carnegie, other books, find a mentor who has overcome that obstacle
  • Obstacle: Not enough clients. Solutions: Study marketing, set up a blog, join networking group.
  • Obstacle: Not enough time: Solutions: Find a “time management” system; hire another paralegal.

This will help you identity actions you need to take on the way to achieving your goals and help you identity sub-goals and projects you need to tackle.

STEP FOUR

List specific action steps you need to do to move you forward towards achieving the goal. Schedule target dates for each of these steps and put these dates on your monthly calendar.

These four steps will help ensure that you have meaningful goals, specific action steps and target dates for their achievement.

STEP FIVE

This goal setting process should be reviewed and re-written each month, at your monthly planning session. Ideally, this will take place a day or two before the end of the previous month. “Always plan next month before next month begins.”

Each month, as you make progress towards your goals, circumstances will change and your plan will change. As you move forward, you will conduct a weekly review of your monthly plans and make adjustments to your daily activities. We’ll talk about that in our next post on this subject.

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A marketing plan for lawyers–a lot simpler than you think

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Do you have a marketing plan for your law practice? I’ll bet you don’t. Most attorneys tell me they haven’t had the time to write one and they don’t know where to begin.

The good news is it’s a lot simpler than you think and you can get the most important part done in about an hour.

Most people think a marketing plan is a detailed, step-by-step blueprint for building their business or practice. Yes, plans like this are written every day, but a complex plan is neither necessary nor effective.

You can’t accurately predict what will happen six months or a year from now. There are too many variables. Effective marketing plans are written on the battle field, in real time. As circumstances change, the plan changes, and the plan you start with is almost never the plan that you end with.

Don’t get me wrong, a well planned life is a successful life, but most of the planning is done on a shorter time line–month to month and week to week. The planning process has the following elements:
  1. Long term vision
  2. Annual goals
  3. Monthly plans (and weekly reviews)
  4. Daily actions
You can do the first two in about an hour.

Start by writing a vision statement for the next five years (or ten). Where do you want to be? What do you want for your practice and personal life?

With respect to your practice, how much do you want to be earning? What do you want to be doing, in terms of practice areas, niche markets, and types of clients? Do you want a big, busy practice or something smaller but equally remunerative (e.g., fewer clients, less overhead)? Do you want partners or do you want to work for a firm? Maybe you’d like to be retired from practicing and doing something else. Or practicing part time so you have more time for travel and for your family or anything else. What do you want?

Think big! Turn on your dream machine and don’t limit yourself in any way. In five years, you can accomplish just about anything, so don’t hold back. You are the architect of your life, so make it a good one.

Take about thirty to forty-five minutes and start writing. A few paragraphs to one page is all you need. Write in the present tense, as though you are already living your vision. Some people like to describe their birthday, five years in the future: what they are doing that day, who they are with, what they have accomplished, what they are looking forward to.

Remember, there are no restrictions. Short of defying the laws of physics or being completely unrealistic, you can be, do, or have whatever you want. Don’t be logical about this. No, “yeah, buts. . .”, this is your dream for the future and you should make it as exciting and delicious as you want.

Once you have your vision statement, you know where you want to go. Everything you do hereafter will be designed to move you forward towards that vision.

The next step is annual goals. You can have goals for different aspects of your life–professional, spiritual, physical, and so forth, but within each category, one goal is usually best (and no more than three).

Read your vision statement and choose an annual goal that will move you forward towards that vision in a meaningful way. Write down that goal.

In about an hour, you will accomplished something that perhaps you have never done before. The most important part of any plan is to know the destination, and now you know!

Get out your calendar and find another hour some time before the end of this month. With your vision statement and annual goal(s) in hand, you’ll be able to effectively plan next month. I usually do this on a Sunday morning when it’s quiet.

I’ll talk about the monthly plans and daily actions in another post, but I want to leave you with a key to effective planning. If you do nothing else but embrace this concept, you will be incredibly effective in your growth and levels of achievement. What is the key? It’s this: “Always plan tomorrow before tomorrow begins. And always plan next month before next month begins.”

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How to achieve your New Year’s Resolution in 59 Seconds

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[mc src=”http://www.youtube.com/watch?v=xGt_4hRGUnQ” type=”youtube”]How to achieve your New Year’s resolution in 59 seconds[/mc]

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