Most of us marketing folks go on and on about the need for a list, especially an opt-in email list. If you don’t have a list, you’re probably sick of hearing about it. If you do have a list, you know we’re right.
With a list, you are one click away from new business. Send an email, clients call. Without a list, what do you do? Please don’t say, “call prospects and ask if they’re ready for an appointment”.
With a list, you can remind people who you are and what you do. You can introduce a new service. You can ask for (and get) subscribers to promote your webinar or local event, Like your page, or forward a link to your new blog post. You can get former clients to hire you again. You can get referrals. Lots and lots of referrals.
Without a list. . . you do a lot of waiting.
You’ll hear some “experts” say that email is dead or dying. They are wrong. Email is as strong as ever.
There’s nothing wrong with social media. It just doesn’t pull in clients like an email list. Not even close.
Advertising is fine and dandy. But instead of “call or don’t call” give them the option of getting more information by signing up for your list. You’ll be able to get your name and message in front of them again next week, next month, and next year.
Networking is awesome. So is public speaking, blogging, and writing articles. But if you don’t build a list, you’re only getting a small percentage of the results you could get from those activities.
If you want to know how to start a list (or grow one), you can learn what to do in “Make the Phone Ring”. It’s not hard to get started and make the phone ring. What’s hard is waiting for the phone to ring.
