Where’s the best place to invest $1000 in your law practice?
- Lead generation and list building: Ads, mailers, SEO, etc.
- Hiring a part-time marketing assistant to help create content, do follow-ups, and assist with other marketing projects
- Name recognition, e.g., sponsoring a golf tournament or charity, public relations, signage, handouts
- Starting a YouTube channel or podcast
What do you think? What will give you the most bang for your buck?
The answer is… “None of the above”.
Yes, each of these might bring you new business. But if they do, you have to continue doing them. If they don’t, it’s not the end of the world. $1000 isn’t a lot of money. But the question was, “What’s the best place to invest $1000?” The answer: personal development.
Books, courses, training, coaching—to improve your skills and develop new ones.
Personal development provides an enormous ROI that can not only bring in business today, but for the rest of your career. It doesn’t just work, it compounds. You get smarter, develop better habits (and jettison bad ones), work more productively, become more attractive and referrable.
Becoming a better writer or speaker will make you a better communicator. More people will understand your message and be persuaded to act on it.
Learning the latest legal strategies and how to use them can help you win more cases and build your reputation.
Mastering client relations—getting more people to like and trust you and want to work with you and tell others about you—these are marketing superpowers that can attract better clients, bigger cases, and more opportunities to meet influential people and become a part of their inner circle.
Shall I go on?
Clearly, the best investment you can make in your practice is an investment in yourself.
