Yesterday, I talked about taking the nice things clients say about you, your services, and the way they were treated, putting their words into writing, and asking those clients to post a review at your favorite review site.
You get better reviews that way, and more of them.
But this is based on clients spontaneously thanking you or otherwise saying nice things to you or about you. What if they don’t? Or don’t do it enough?
You can send your clients surveys and ask for their feedback, and you should. You’ll find out what they like but may not say, and what they don’t like (so you can fix it).
But there’s something else you can do.
Sit down, sharpen your pencil, and write the review you would love your clients to write.
Yes, out of thin air.
And make it good.
Even if the things you write in that review aren’t true. Actually, especially if they aren’t true. Because this review isn’t really a review, it’s a wish list. A summary of the things you would like clients to say about you in the future.
Now for the good part. After you write this review, ask yourself, what would I have to do to get my clients to say things like this about me?
And do them.
