Everybody (and their brother) likes to watch videos and you can use them to build your practice.
You don’t need expensive equipment or software or spend a lot of time recording and editing. And you don’t have to appear on camera.
Because it’s not about the videos, it’s about the content.
Here are 7 ideas for videos to make that content:
- Explain something. Tell people about the law, legal issues in the news, teach them how to do something, share your opinions, and anything else your market would like to know about your area of expertise.
- Interview someone. Ask another lawyer a series of questions about their practice area. Interview your business clients, authors, bloggers, and subject-matter experts. Ask a friend to interview you.
- FAQs. Invite your subscribers, clients, or followers to submit questions and answer them.
- Talk about your work. Describe your services, who might need them, and when. Tell folks what you can do to help them and how to get more information or take the next step.
- Show how you make the sausages. Demonstrate your document creation software, calendaring system, research systems; explain how you open a new file, investigate, or prepare for trial.
- Recommendations and reviews. Software, books, websites, businesses, trade shows, courses—anything you recommend or have heard good things about.
- Promote your other content. Show folks your website, blog, articles, books, podcasts, newsletter, and other videos, and your upcoming presentations or publications. Tell them what they’ll learn and encourage them to read, watch, listen, subscribe, and share.
You can also re-use content you’ve previously created. Convert your blog posts or articles into videos (read and record), upload your presentations, podcasts, webinars, or panel discussions.
Post your videos on your channel and blog and encourage others to share them on theirs.
You’ll get more traffic, subscribers, followers, leads, repeat business and referrals.
You might also have a lot of fun, you ham.
