You write an email newsletter and you want more subscribers. More subscribers leads to more clients, more repeat business, more referrals, and other benefits you don’t get if you don’t have a way to stay in touch with people.

When I started my newsletter 20 years ago, I said something like, “If you like the information on this site [my blog], subscribe to my newsletter to get more tips, ideas, and resources. . .”

And I got a lot of subscribers.

Today, that wouldn’t be good enough.

Everyone is overwhelmed with email and nobody wants to join your list. They have enough to read, they don’t care about you staying in touch, they don’t want to hear you pitch your services.

So, if you want more subscribers, don’t make it about your list or newsletter.

Offer them an incentive.

Something of value. Something that allows them to obtain a benefit or avoid a loss:

• Information that helps them solve a specific problem.
• A form or checklist that makes something easier, better or faster.
• A video that explains how to do something they want to do.

It doesn’t have to be fancy. You don’t have to give away the store. A report or short ebook is fine.

Tell them what to do to get it, ie., fill out the form, and how they will benefit once they do.

Subscribers are precious. You have to earn their subscription.

If you’re building a law practice, it’s one of the smartest things you can do.

My email marketing course shows you what to do and how to do it