If you don’t promote your legal services, you run the risk of losing business to attorneys who promote theirs. If you only promote your legal services, however, you run the risk that some people will tune you out.

Yes, repetition of your marketing message is important. But if someone doesn’t have a legal problem right now, they may stop listening (reading) when you talk about what your services can do for them.

That’s why you need to talk about other things in your newsletter and/or blog or other outlets. And that’s why you need something else to promote.

What else can you promote?

How about the legal services of your partner or someone in your firm? Or the products or services offered by your referral sources or business clients?

When you do that

• You help your clients and prospects who may need or want those products or services.
• You earn the good will of the people you promote, some of whom will promote your services (and/or provide referrals).
• And you get something else to talk about besides your services.

You can also promote your content.

Tell people about your articles, reports, websites, books, videos, courses, and so on, and let that content promote you.

Which is what I do with my books.

When someone reads them, they learn about me and how I can help them. I promote the books to get them in front of more people.

Which is what I did yesterday when I asked you to help me by leaving a review on The Encyclopedia of Attorney Marketing and told you about the .99 promotion.

Many thanks to all the attorneys who bought books. I’m looking forward to seeing your reviews (which can take a day or two to show up).

The Encyclopedia of Attorney Marketing.