I watch a lot of Evernote videos. Even when you know as much as (I think) I know, you can always learn something new.
In one video, a young woman starts out by telling her Evernote story–how she got started in 2013, how she has “so many” notes and how “it takes a lot of effort to keep everything organized”.
I’m closing in on 11,000 notes. I’m always interested in what others do to organize their notes.
Anyway, about midway through the video, the woman says that she has around 240 notes.
For her, that’s “so many”. That’s “a lot to keep organized”.
I got to thinking. I do that sometimes. I thought about how one person’s “so many” is another person’s “so what?”
I thought about how when we’re speaking to a client or witness and they tell us they’re in a lot of pain or they missed a lot of time from work or someone owes them a lot of money, we don’t write down “a lot” on our legal pads, do we?
We ask questions.
We are in the clarity and precision business. We assume nothing, ask lots of questions, and nail things down. Then, just to make sure, we go back and ask the same questions again.
A lot of people think we’re a big pain in the ass.
It’s ironic. Attorneys value clarity and precision and yet are often unclear and imprecise in their marketing and in answering a client’s questions, such as when the work will be done or how much their case is worth.
Because we don’t want to be pinned down.
Hey, we may be a pain in the ass but we’re not stupid.
How to get “a lot” of referrals
