It’s difficult to carve out hours at a time for marketing. The good news is that you can accomplish a lot with just 15 minutes a day.
Between appointments, during lunch, at the end of the day, while you’re driving—snatch’s of time that even the busiest of practitioners can muster.
The trick is to make a list of these activities, in advance, so you can do them whenever you find yourself with a few minutes. Or better yet, schedule regular 15-minute marketing “appointments” with yourself on your calendar.
What could you do in 15 minutes? You could:
- Call a client or two “off the clock” and say hello. (Yes, that’s marketing).
- Email five referral sources/business contacts to (a) say hello, ask how they’re doing, or, (b) share some information about their industry or market, or (c) follow up with them after an event or meeting.
- Edit/update a page on your website or your social media profiles.
- Add or invite five or ten people to connect with you on social media.
- Review three of your social media contact’s updates and praise them, ask a question, or share some information with them.
- Brainstorm ideas for your next blog post or newsletter. Or outline or write your next blog post or newsletter.
- Read my blog or other legal or business marketing blogs to find marketing ideas.
- Read your clients’ industry or local market publications to find articles, news, or ideas to share with them.
- Work on your WIP: article, book chapter, seminar outline, follow-up emails to your lists.
- Explore potential new business contacts, add them to your list (and contact them later).
- Invite (someone) to coffee or lunch.
- Write and mail a thank you note.
- Look at postings by writers, artists, consultants, or others to whom you might outsource some (marketing) tasks.
- Update/improve the forms and checklists you use for marketing and management.
- Ask ai to suggest keywords for your website or headlines for your articles or posts.
- Read a few pages of a book about networking, blogging, writing, speaking, or practice management.
- Practice your speech or what to say when people ask, “What do you do?”
You could also break up that big marketing project you’ve been putting off into 15-minute segments.
The key? Do something every day.
Not only will the time add up over the days and weeks, you will train your brain to think about marketing while you’re doing other things, and your subconscious mind will provide you with more ideas than you ever thought possible.
