Okay, there are lots of reasons someone might not hire you, starting with “they don’t need your services yet/anymore,” all the way to “they haven’t heard from you in a while and forgot about you.”
It could be your “open rate” (or lack thereof). You haven’t told them what to do, or told them often enough. Perhaps they don’t have a sense of urgency about their situation and “someday” is still a long way off.
Maybe they stopped reading your posts or emails (for a lot of reasons). Maybe you said something that turned them off. Maybe they hired another attorney who showed up at the right time or said the right things.
Maybe they’ve gotten used to getting free information from you and don’t see why they should pay now for your advice.
NB: Don’t stop the free information; do show them the benefits of hiring you or taking the next step.
Of course, there could be other reasons. Maybe they want to get to know you better—your style, your consistency, how you work with your clients—and the list goes on.
You need to pay attention to these things, but don’t obsess over them. There’s something else you can do that can take care of a lot of these issues.
Grow your list. Get more subscribers or followers.
New blood is the lifeblood of any business. New newsletter, blog, or podcast subscribers, friends or followers are more likely to hire you simply because they are new.
They’re new (recent) because they had a problem or an interest, went looking for a solution, and “found” you. They want to improve their situation and pay attention to what you say, unlike many on your existing list who may not.
New contacts are “hotter” than old ones.
More content and better messaging to your existing list can bring you new business. Growing your list might bring you a lot more.
