Have you ever found marketing overwhelming? You don’t know what to do, what to change, and what else you add to improve your results? 

Of course you have. 

One way to sort things out is to put your marketing on a diet. Specifically, an “elimination diet”. 

In the dietary world, an elimination diet is “a short-term eating plan that removes certain foods that may cause allergies or digestive reactions, then introduces them one at a time to determine which foods are well-tolerated and which are not.” 

With your practice, you stop some or all (elimination) of your marketing, add things back one at a time, and measure your results. 

What’s working? How much time does each strategy take? What are your expenses and your return on investment? 

And which strategies feel right and come naturally to you, compared with others that you have to force yourself to do? 

You may find that some things you’ve been doing are too expensive (e.g., certain ads) or time consuming (e.g., networking). You may find that some things work better than you thought and you should expand them, or realize that adding more follow-ups or changing the order of the follow-up messages might improve results.

Now, I know what you’re thinking. You’re thinking you don’t want to stop doing things that are working, and that’s fine. Keep them and eliminate the things that aren’t. 

Or, the things you don’t like or aren’t good at.  

If you eliminate something and have second thoughts, or find you have more time to implement them, you can always re-start them. 

This process gets you thinking about what you’re doing instead of working on autopilot and allows you to make better decisions.

Which leads to better results.