You’re not merely good at your job, you’re the best in your marketplace. That should be your mindset and marketing message.
You’re the best lawyer for the job. The only lawyer your clients should choose.
Yes, it borders on arrogant and is open to dispute. But it is the very message your clients want to hear, the very message that will attract them to hire and refer you.
Clients want to know they’re getting the best advice possible. Not just good advice, the best.
They want to know that you will take care of them, work hard for them, and competently and completely solve their problems. And do it better than anyone else.
You want them to know you are the best lawyer for the job, and hiring anyone other than you would be a colossal mistake.
To accomplish this, you have to believe it’s true. If you don’t, if you think you’re good but not necessarily better than anyone else, it will show.
If you don’t believe you are the best of the best in your market, you need to work on that. You need to improve the quality of your services, add more value, work harder, or target a different market, one that is aligned with who you are and what you offer.
Or all of the above.
So that when you say you’re the best, you believe it, because it’s true.
When you believe it, your clients will believe it and you won’t have to use clever marketing (or lie) to be seen as the best choice.
You, and only you.
