It’s better to have prospective clients find you and contact you rather than the other way around. When clients come to you, they’ve seen or heard something they like about you, which makes your job much easier.
It’s called inbound or “attraction” marketing. It’s good for your bank account and your ego.
The most successful attorneys and firms use it to attract clients and cases, subscribers and followers, and inquiries from professionals, meeting holders, publishers, and content creators seeking to connect.
The most successful attorneys attract business by making themselves attractive.
My blog is one example.
Lawyers are attracted to my blog for marketing tips and resources and then contact me to hire me, or forward my posts to their colleagues and business contacts who do the same. I don’t have to do any advertising or “outbound” marketing to accomplish this; clients et al. come to me.
There’s nothing wrong with “outbound” marketing. Do it if you want to or need to. There’s nothing wrong with advertising, networking, speaking, and other marketing strategies, many of which I use from time to time. But there’s nothing better than inbound marketing.
Inbound marketing brings you more clients with less expense and effort. Those clients are often more “qualified” to hire you, having heard or read some of your wisdom, or being tacitly vetted by the clients or professionals who refer you.
It’s a more effective and profitable way to bring in good clients.
Good clients prefer it, too.
They prefer to find you via a referral from someone they trust, by finding your blog or article or video or by hearing you interviewed by a professional or other influential person on their blog or channel.
There are many ways to find new clients, but it’s almost always better to have them find you.
