It’s simple. You get referrals by giving referrals. Send clients or customers to your business clients and contacts and they’ll do the same for you.
I’m sure you do this when the opportunity presents itself and you “think about it”. I’m suggesting you think about it regularly and go out of your way to find referrals to give.
It starts by getting to know your clients and contacts beyond their legal profile or situation. Learn about their business and industry, find out what they do, for whom do they do it, and why they do it better or differently than their competition.
And then, promote them. Tell people about their business, practice, or organization.
And do it proactively.
Don’t wait until you hear that someone needs their products or services, pass out their flyer, brochure, or business card or do the equivalent online.
Talk about their business to everyone. Ask if they know someone who might need what they offer. Consider featuring them in your newsletter or blog.
If you’ve hired them yourself and liked what they did for you, write or record a testimonial for them.
Be an ambassador for their business.
They’ll get more clients or customer, sell more products or services, and the people you refer to them will get products or services they need and want.
You? You get the gratitude of both of them and, eventually, a lot more referrals.
