If you’re like me (and I’m sure you are), the writing is easy. The hard part is figuring out what to write about.
What do your readers want to know? What do they need to hear? What will they find interesting or useful?
If you create content, you need ideas. Lots of them. And you should start working on compiling a big list you can tap into when you need to write something and don’t have a topic.
A great way to get ideas is to steal them from other content creators. Or, if you prefer, “borrow” them because ideas don’t belong to anyone.
So, borrow ideas from other lawyers (in your field or in a complementary field). Borrow ideas from consultants, accountants, financial experts, business owners, and other smart or interesting people.
Borrow ideas from newsletters or blogs that target readers in your clients’ industries or local markets.
Borrow ideas from anything you see or hear that catches your attention and might be good to share with your clients and subscribers.
When you find a blog that has something you might use someday, bookmark it. If they have a newsletter, subscribe to it, so their posts wind up in your inbox.
A few good newsletters or blogs might give you enough ideas to last for months or years.
(NB: You might want to set up another email address for that purpose).
Then, use those ideas to create your own content when you need it and are late for court or need more sleep or can’t think of anything to say.
Grab someone’s article or post, summarize what they said and tell your readers why you agree or disagree. Or write about the same subject with your own examples or stories or reasoning.
Or just use their article or email as a prompt and write whatever comes to mind.
Because you don’t want to be late to court.
