Q: “Is there anything I can do to bring in more business that doesn’t require a lot of time or money or to doing things I don’t want to do?”
A: “Yes—Stay in touch with people who already know, like, and trust you—clients, former clients, professional and business contacts, and others on your list.”
Note to self: make a list.
Every time people hear from you it reminds them that you’re still alive, still practicing law, still helping people solve legal problems.
They think about you, they think about what they want or need, and you get repeat business and referrals and other opportunities to grow your practice.
You might simply send them a birthday card or holiday card, Or call, say hello and ask how they’re doing. Hearing your name or voice, even on a phone message, can lead to business.
You can also send emails. Choose two people each day and send them an email, an article link, or just say hello. Or send everyone a weekly newsletter.
You can do more but you don’t t have to. Don’t overthink this. Just stay in touch with people who know, like, and trust you and keep doing that.
You may not like marketing but you’ll like the results.
The Attorney Marketing Formula
