A brochure looks nice. Just like having a nice office, nice furniture, and a nice suit.
At a glance, a prospective client or fellow professional can see you are no slouch. You’re successful.
You need a brochure, right?
It can’t hurt. But a brochure isn’t necessary. Your website can accomplish the same thing, but do it better.
Your website can tell people all about what you do, your background and story, your successful cases and big-name clients, share your victories, tell people how you work, and tell people what others say about you.
Your website doesn’t need to be fancy. Or expensive. A simple “off-the-shelf” template will do.
You can add as much information as you want whenever you want. If there’s something you need to change or fix, you can do it in minutes.
You can include information that helps people understand their problem and what to do about it. You can add a blog or articles, forms and checklists, and other goodies to help visitors understand their situation and why they should choose you to help them.
A brochure tells people what you do. A website proves you can do it.
Yes, there may be times when you want to have something you can hand out at a meeting or put in the mail. Something brochure-like, like the big kids have.
You can do that. Full-color brochures are impressive. Get some if you want to.
Or put your website address on your business card and call it a day.
