You’ve probably seen videos demonstrating the value of sales skills by asking a volunteer to “Sell Me This Pen”. The idea is, if they can sell something as unexciting as a pen, they can sell anything. Sometimes with a single 30 or 60 second commercial.
In fact, it’s even possible to do that selling legal services.
Even though buying legal services is more complicated than buying a pen, the principle is the same. Tell prospective clients how you can help them solve their problem or achieve their goal, tell them how they will be better off, invite them to get more information, and you’ll have a powerful, persuasive sales tools that can bring your more business.
It’s easier than you think.
Your “commercial” doesn’t have to present a full-throated presentation complete with closing argument or address all possible objections. Don’t tell them “everything”. Succinctly tell them the key benefits you offer, invite them to ask questions or get more information, and you should get more clients.
