You can get more new clients (and repeat clients) by making it easier for clients (and referral sources) to contact you.
Especially via email since this makes it easier for them (and for you).
The key? The contract form on your website. Encourage visitors to fill this out any time they have something to ask you or tell you. Tell them when you will reply, e.g., within 24 hours or 48 hours if it is a weekend, and what to do in an emergency.
Making it easier for people also means not requiring too much information on your contact form. Ask for the minimum, just enough for them to hold up their hand, which usually means just their email and question or reason for contacting you.
Don’t make them fill out a lengthy questionnaire (as I’ve seen some lawyers do). Don’t pre-qualify them before you speak with them. Don’t tell them what you will or won’t do or what you do or don’t need from them.
For now, you just want to know their name and an email address. You can get the rest later.
Yes, you will get a lot of inquiries that go nowhere. But you will also get a lot of inquires from prospective clients who fill out your form because you made it easy to do that, and your competition didn’t.
If you get inundated with inquires and you can’t handle the volume, well, that’s a nice problem to have. There are things you can do to mitigate this but it is likely to be more profitable not to.
Keep your form as simple as possible. If you need to talk to them, you can invite them to call or ask for their phone number so you can call them. You can also direct them to your FAQ page or an index of your articles.
Show people it is convenient to connect with you and more people will.
