If you want to attract more clients, your job is simple. Share some of your knowledge, the benefits and solutions you provide, the way you do what you do, and how to get in touch with you, and put this where prospective clients will see or hear it.
Online, you can do that by writing articles, a blog, a newsletter, videos, or via advertising or social media.
Offline, you can do this via presentations, networking, speaking, advertising or direct mail.
Disseminate it wherever your ideal clients live, work, or “hang out”.
What are you good at? What benefits and solutions do you provide? Share this with people who need or want your help.
You can also share this with your clients and referrals sources so they can share it with their clients and friends.
As people discover you and read or watch or listen to your message, if they like what they see or hear, they will ask for more information and eventually hire you.
That’s how you attract clients.
But it takes time. Time for your audience to discover you, get to know, like and trust you, and decide to take the next step.
So keep showing them what you do and how you help your clients. Keep showing them your passion for your work. Keep telling them the benefits and solutions you offer.
And invite them to contact you to get more information or ask about their situation.
And they will.
The Attorney Marketing Formula
