Look at the multitude of emails in your inbox. Without opening each email, can you tell who sent it?
If you recognize the name of the sender, or other identifying information appears in the “subject,” you probably do. If you don’t, what do you do?
Do you open the email and read it to find out who sent it? Do you delete it? Or mark it as SPAM and then delete it?
Ah, but if you delete it, you might miss something important. If you mark it as spam, this will hurt the sender’s “reputation” in the eyes of email service providers, and affect their email deliverability rate.
Why should you care? Because the same thing can happen to you if you do the same things they do.
Recently, I signed up for a newsletter from a reputable company I wanted to hear from. I got their welcome email, followed by several follow-ups.
So far, so good.
Then I got an email from the same company, but the “sender” was a different person. I didn’t recognize their name and deleted it.
A few days later, I got another email from someone else at the company whose name I also didn’t recognize.
And this continues.
It’s annoying and I’m “this close” to unsubscribing, in which case, everyone loses.
Don’t let this happen to you.
Send your email to clients, prospects, subscribers, and colleagues with your name as the sender. Not your firm’s name, not the name of someone else in the firm.
You.
Recipients see your name, recognize it, and let you into their inner sanctum (if they deem you worthy).
Problem solved.
Email is a personal medium. A sender and a recipient. And through that process, a relationship begins. As you nurture that relationship, it gets stronger, providing your recipient with additional value and information, eventually leading to new business for you.
If you send your email from different names, people get confused about who’s contacting them and that relationship often never develops.
Make it easier on yourself and your recipients by sticking with one sender’s name. Ideally, yours.
