It’s not new advice, but is it any good? If you don’t know how to swim, should you jump in the pool and flounder about, or should you take some lessons first or find someone to show you what to do (and stay by your side while you do it)?
Jumping in the deep end without knowing how to swim or doing legal work you’ve never done without some help or preparation is ill-advised, but for many things you want or need to do, getting started is often the best way to do it.
If you’re procrastinating because you overwhelmed with everything you need to do, or you are a perfectionist and convinced that you shouldn’t start because you don’t know what you’re doing and you’re going to mess up, you don’t need to take a course or hire a consultant. You need to start.
Before you’re ready.
That’s how you get good at marketing.
Go to a networking meeting and talk to some people. Take out your first ad. Write an article or blog post. Record a video, even if you don’t have a script, a decent camera, or know anything about editing.
Do something. Anything. You might be terrible at it (or you might be a lot better than you expected), but in either case, you’ve started and are on your way.
You don’t need to have experience to get experience. You get experience by taking the first step.
So, when in doubt, start. Before you’re ready.
