What would you like me to change? How often would you like to hear from me? What topics would you like me to cover?
Just a few of the questions you can ask the readers of your blog or newsletter via a survey or poll.
You can find out if they think you publish too often or not often enough. If they like the topics you write about or want to you write about other subjects. If they have questions about the subject or any other subject.
And they’ll tell you.
You’ll get valuable feedback about what you’re doing, ideas for future content, and learn how often your readers want you to post or publish.
Maybe you need to make some improvements. Or maybe you’re doing things just right.
But be careful. You won’t always get the truth.
Readers often say things they think they should say (or they think you want to hear) rather than what they really think or want. So take everything with a grain of salt and look for patterns.
If a significant percentage want you to write shorter pieces or publish less often, or they want you to write a follow-up to your last post, you should at least consider it.
The goal is to find out what they want so you can give it to them, get more engagement with your content, grow your following, and ultimately, get more clients.
You can do this with surveys or polls or by simply asking readers to reply to your email or add a comment to your blog post. You can use Google Forms, plugins provided by your web host or newsletter service provider or by WordPress.
You can ask simple yes or no questions, multiple-choice questions, or fill in the blank questions.
When they reply, you’ll learn more about what your audience wants in terms of your legal services, get ideas for future content, and grow your subscriber list as readers share your content with others.
And yes, you can do that without using additional software. Just ask readers to reply to your email or add a comment to your blog.
Even if only a few readers reply to your questions, everyone will read them and your replies or follow-up posts where you report the results of your poll (if you do that), all of which makes it more likely that your readers will respond to a future poll, or decide they need to contact you about their issue because your poll prompted them to do that.
Make sense?
If it does, reply to this post and tell me you’re going to ask your readers a question or two in your next post.
See, as easy as that.
