We want to be good at our work, but it’s not a prerequisite. We all start somewhere and often that means starting badly. I sure did. Maybe you did, too.
We had to be good enough to do the work, but not necessarily “So good they can’t ignore you” as Cal Newport says.
That’s the goal, but for most of us, not where we start.
Where do we start? What is it that allows us to survive long enough to become good?
Being prolific.
Handle enough small cases, draft enough simple documents, meet enough people, write enough articles, do enough presentations, run enough ads, post enough posts, and eventually, we not only pay our bills, we get good.
So good, they can’t ignore us.
How do we become prolific? By showing up every day, creating value for one or more clients and doing something to market our practice.
That’s it. We don’t have to do anything special. We don’t have to land the big case or client.. We just have to show up and do the work, and the next day, do it again.
