I stole the title of this post from a video that caught my attention. I’m sharing the headline with you as an example of a headline or title that works.
It works because it is bold and promises a valuable, albeit impossible sounding benefit. But even if I’m dubious about the headline’s promise, I’d still like to know what those habits are, wouldn’t you?
I’d like to know if I’m doing them and, if not, what it would take to start. And, if I already do them, is there a way I might do them better?
Effective titles promise a desirable benefit or make the reader curious about something that interests them. This headline does both.
But you don’t need to analyze every headline that makes you stop to get something out of them. Just note when something catches your eye, for whatever reason, because if it attracted you, it’s likely to do the same for others.
Sometimes, with modifications; sometimes, “as is”.
A headline that said, “3 simple habits that can fix up to one-third of your legal marketing problems” for example, would get your attention, wouldn’t it?
Pay attention to headlines and titles that speak to you. Collect them, learn from them, and repurpose them in your content.
Because the right headline, in the right context, will fix 97% of your legal marketing problems.
