At some point, you may want to update the About page on your website or write a bio you can use in your other areas of your marketing. One place to start is to ask ai to provide you with questions or writing prompts you can ask yourself. I asked Copilot for questions a lawyer could use as prompts for writing their bio. Here’s what it gave me:
- What inspired you to become a lawyer?
- What are your areas of expertise and specialization?
- How long have you been practicing law and where did you get your education and training?
- What are some of the most challenging or rewarding cases you have handled or been involved in?
- How do you approach each case and what are your goals and strategies for achieving the best outcome for your clients?
- What are some of the values or principles that guide your work as a lawyer?
- How do you keep up with the latest developments and trends in the legal field?
- What are some of the skills or qualities that make you a good lawyer?
- How do you balance your work and personal life and what are some of the hobbies or interests that you enjoy outside of work?
- How do you cope with the stress or frustration that may arise from your work?
- How do you communicate with your clients and what are some of the ways that you build trust and rapport with them?
- How do you handle feedback or criticism from your clients, colleagues, or judges?
- How do you collaborate with other lawyers or legal professionals in your field or network?
- How do you deal with ethical dilemmas or conflicts of interest that may arise in your work?
- How do you measure your success or satisfaction as a lawyer?
- What are some opportunities or trends that you see or expect in the legal field or your area of specialization?
- What are some of the goals or aspirations that you have for your career or professional development as a lawyer?
- What are some of the things that you would like your potential clients or website visitors to know about you or your law practice?
Some of these are pretty good. You can use them as is, ask the ai to give you more specific questions relating to your practice areas, or re-write them yourself. You can also ask a friend to “interview” you using these questions as a starting point. Each time you answer a question, or even think about what you might say, it can help you think of additional questions or topics, as well as examples and stories you can use to flesh out your bio.
This is a quick way to get material and inspiration for writing a bio but it isn’t the only way. You might get better results by simply searching for other attorney’s About pages, seeing what they say and how they say it, and using these as a template for your own.
If you already have a bio, or About page, you might want to update or rewrite it. Take out the boring or long-winded parts, add fresh stories or examples, add links to sub-pages on your site with articles or case summaries you mention or want to readers to read after they read your bio.
Also consider re-writing in the first person, making your bio more informal and relatable (but still professional), or third person if that works better.
Once you’re done writing or updating your website bio, consider also writing a version that can be used as your introduction in interviews, when you speak publicly, on social profiles, and in your articles and reports. It might also be helpful to create both short and longer versions.
Statistically, your About page is the most visited page on your website, often the first one visited. It’s worth doing the best job you can do, with or without ai assistance.
